EMI's Kathy Beth Terry Page Encourages Users to Put Katy in Iconic Prints
Carly Foy — June 20, 2011 — Pop Culture
References: facebook & blog.thaeger
Katy Perry's hit single Last Friday Night (T.G.I.F.) has the vixen star change into Kathy Beth Terry, a nerdy high-schooler.
Thanks to EMI/Capitol and its Kathy Beth Terry Facebook fan page, the nerdy girl has been placed into iconic paintings, photos and movies. Fans have placed the geeky teen in the Ring, Snow White, The Breakfast Club and even the Royal Wedding.
My absolute favorite out of the fan-made pieces? The Gene Simmons Kiss photo, which showcases Kathy Beth Terry with her tongue out, matching Simmons. EMI has done the Facebook page as part of its campaign to promote Last Friday Night, and thus far, has proven that maybe this awkward teen is more popular than she thinks.
Thanks to EMI/Capitol and its Kathy Beth Terry Facebook fan page, the nerdy girl has been placed into iconic paintings, photos and movies. Fans have placed the geeky teen in the Ring, Snow White, The Breakfast Club and even the Royal Wedding.
My absolute favorite out of the fan-made pieces? The Gene Simmons Kiss photo, which showcases Kathy Beth Terry with her tongue out, matching Simmons. EMI has done the Facebook page as part of its campaign to promote Last Friday Night, and thus far, has proven that maybe this awkward teen is more popular than she thinks.
Trend Themes
1. Fan-generated Art - Opportunity for businesses to encourage user-generated content and leverage fan creativity.
2. Nostalgia Marketing - Chance for companies to tap into the popularity of nostalgic themes and references to attract consumers.
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Industry Implications
1. Entertainment - Disruptive innovation opportunity to incorporate fan-generated content into marketing campaigns and expand audience engagement.
2. Art and Design - Opportunity to collaborate with fans and artists to create unique and personalized products inspired by nostalgic themes.
3. Fashion and Beauty - Chance to embrace diverse representations of beauty in advertising campaigns and appeal to a broader customer base.
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