Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

An Airbrushed Life of Scandal

Clean the Sky - Positive Eco Trends & Breakthroughs

Kate Moss for Longchamp

— February 20, 2008 — Pop Culture
Kate Moss, one of the world's most famous super models, recently modeled for Longchamp Paris in a campaign that debuted today.

The campaign is stunning. Moss wears a strapless, black corsette top with a tiny pair of black underwear. Her hair is done up in a sexy blond bob a la Marilyn Monroe and she poses with a look of hopeless innocence on her face.

The background is filled with artistic smoke, a perfect setting for one of the starlets who has continued to make smoking look "sexy" to so many young women today.

Isn't it incredible what air brushing can do?

Moss is looked up to by thousands of girls worldwide and considered a style icon, and not just when she's dolled up in beautiful advertisements like this, but also when she's photographed by paparazzi in her free life, living a chain-smoking, hard-partying, drug scandal infused life.

All over the web you can see images of Moss smoking, and young girls blogging about what an inspiration Moss is, how beautiful she makes cigarette addictions look, and how looking at these photos motivates them to become rail thin.

You would think negative qualities of a celebrity's personal life would negatively impact their career, but in fact, after her alleged cocaine use in 2005, she had a major career boost, earning $23,410,000 in a single year. That's incredible considering her estimated worth after two decades of supermodeldom is around $58,530,000.

Is this because people relate to them on a more human level? Is it schadenfreude, taking pleasure in the fact that their lives aren't perfect and they may be miserable despite their wealth and success after all?

Who knows. All that's clear is that the ads in which Kate Moss poses show another side of her that glows and is beautiful, yet reality lurks in the shadows... which would be OK if young girls weren't so desperate to see that dark side and unravel the secrets so they might live a similar life on their own.
Trend Themes
1. Celebrity Scandals - The popularity boost of scandalous public figures can lead to a trend of acceptance towards controversial actions in entertainment media and advertising
2. Body Image Ideals - Moss's images perpetuate unrealistic and harmful beauty standards and may inspire a trend of social awareness towards positive body image and self-love
3. Digital Influencer Culture - The impact of digital media on youth allows influencers to shape surrounding culture and potentially inspire a trend towards responsible content creation
Industry Implications
1. Fashion and Beauty - The fashion and beauty industry can benefit from innovative, diverse, and ethical representation that rejects perpetuation of negative social norms around beauty and self-worth
2. Advertising and Marketing - Advertising and marketing industry professionals has an opportunity to support progressive values through authentic representation and positive messaging in advertising campaigns
3. Social Media and Influencer Marketing - The social media and influencer marketing industry can take pioneering steps to recognize and change negative influences in the industry, setting precedents of responsible and ethical digital content creation
5.2
Score
Popularity
Activity
Freshness