Kartell Loves Milano Raises Money for the Umberto Veronesi Foundation
Meghan Young — October 26, 2011 — Art & Design
References: kartell & design-milk
Kartell Loves Milano is a special collection of re-designed chairs that will be auctioned off for charity. Launched earlier this year, this project was created as a tribute to Milan, a city which has witnessed the evolution of the company from its first steps in the mid-20th century through to its success today. By giving back to its community, Kartell Loves Milano expresses its love in a unique and charitable way.
The Kartell Loves Milano project and auction is made up of works re-designed by 45 different designers, architects, fashion brands and other creatives including Alessandro Mendini, Patricia Urquiola and Missoni. All proceeds raised in the auction will be donated to the Umberto Veronesi Foundation.
The Kartell Loves Milano project and auction is made up of works re-designed by 45 different designers, architects, fashion brands and other creatives including Alessandro Mendini, Patricia Urquiola and Missoni. All proceeds raised in the auction will be donated to the Umberto Veronesi Foundation.
Trend Themes
1. Re-designed Charity Products - Exploring ways to re-design existing products for the purpose of charitable giving and auctioning can generate funds for a good cause while contributing to sustainability.
2. Collaborative Fundraising Projects - Encouraging collaboration among creatives and established organizations for fundraising projects can generate a sense of community and increase awareness for social causes.
3. Brand Philanthropy Collaborations - Organizations can team up with charity foundations to develop joint projects, such as creating limited edition designs, that support philanthropic causes while giving their brand a positive uplift.
Industry Implications
1. Furniture and Interior Design - Furniture and interior design industries can collaborate with charities to re-design products, such as chairs, in unique, creative ways for auctioning and fundraising projects.
2. Fashion and Apparel - Fashion and apparel industries can partner with charity foundations to create charitable collections, limited edition designs, or hold auctions for raising funds for social causes while creating awareness for their brands.
3. Architecture and Design - Architects and designers can join hands with charity foundations to create unique and sustainable designs for auctioning, fundraising or charitable distribution, while also promoting their creative ventures and sustainable initiatives.
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