The Karen Walker Celebrate Campaign Honors 10 Years
Jana Pijak — November 4, 2014 — Marketing
References: karenwalker & fuckingyoung.es
The Karen Walker “Celebrate” campaign honors 10 years of the designer's covetable accessory label. The advertorial boasts a birthday party theme and is accented with colorful confetti and glutinous cake desserts.
Photographer Derek Kettela captures the eyewear campaign that features candid and portrait style imagery, a signature of the Karen Walker brand. The advertorial is styled by Kathryn Neale and pairs its metal, gold frames with a wardrobe of bright and neutral basics like collared shirts and turtleneck knits.
The Karen Walker "Celebrate" campaign highlights the designer's latest range of gilded eyewear accessories. The metal frames vary in shape and size but are all protected with a clear epoxy resin. The shades are party-ready and can be worn year round whether at a beachside resort or a festive New Year's bash.
Photographer Derek Kettela captures the eyewear campaign that features candid and portrait style imagery, a signature of the Karen Walker brand. The advertorial is styled by Kathryn Neale and pairs its metal, gold frames with a wardrobe of bright and neutral basics like collared shirts and turtleneck knits.
The Karen Walker "Celebrate" campaign highlights the designer's latest range of gilded eyewear accessories. The metal frames vary in shape and size but are all protected with a clear epoxy resin. The shades are party-ready and can be worn year round whether at a beachside resort or a festive New Year's bash.
Trend Themes
1. Party-themed Ad Campaigns - Other brands can follow Karen Walker's strategy of incorporating festive and celebratory themes in their advertisement campaigns.
2. Epoxy-coated Eyewear Frames - Eyewear brands can explore using epoxy resin as a durable and protective coating for their frames.
3. Portrait-style Imagery - Fashion photographers can adopt Karen Walker's signature candid and portrait-style imagery for their own campaigns.
Industry Implications
1. Eyewear - Eyewear companies can use party themes and epoxy resin to innovate their product offerings and attract customers.
2. Fashion - Fashion brands can embrace portrait-style imagery and party-themed campaigns to promote their products and engage customers.
3. Photography - Photography studios and professionals can specialize in portrait-style imagery for fashion campaigns and other creative projects.
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