Karen Walker Sweeps Up the Competition for Her SS12 Campaign
Marica Zottino — November 29, 2011 — Fashion
References: karenwalkereyewear & pedestrian
The Karen Walker lookbook isn't just another sunglasses lookbook; it's a dollop of creative a dash of quirky and a large helping of fun. Her SS12 eyewear collection is seen styled on mops and brooms.
The collection is so peculiar and distinctive that the choice to avoid using models is undoubtedly successful, as the shots look so successfully silly that even mops and brooms seem to gain their own personality wearing those stylish and colorful pieces.
The latest lookbook by Karen Walker is proof that you don't need to go hunting for a fancy shoot location or hip supermodels. When you have good products and good ideas to put together, images will speak for themselves.
The collection is so peculiar and distinctive that the choice to avoid using models is undoubtedly successful, as the shots look so successfully silly that even mops and brooms seem to gain their own personality wearing those stylish and colorful pieces.
The latest lookbook by Karen Walker is proof that you don't need to go hunting for a fancy shoot location or hip supermodels. When you have good products and good ideas to put together, images will speak for themselves.
Trend Themes
1. Peculiar Styling - The use of quirky and unconventional styling in fashion lookbooks offers a disruptive innovation opportunity to capture consumer attention.
2. Personified Objects - Personifying inanimate objects in advertising campaigns creates a unique and memorable brand identity, opening up opportunities for disruptive innovation in branding.
3. Minimalist Marketing - The trend of minimalist marketing, using simple and stripped-down visuals, allows the product itself to take center stage and disrupt the traditional approach to advertising.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of using peculiar and distinctive styling in lookbooks to create memorable and engaging campaigns.
2. Advertising - The advertising industry can incorporate the concept of personifying objects in campaigns to disrupt traditional advertising methods and create a lasting impact.
3. Marketing - The marketing industry can embrace the trend of minimalist marketing to disrupt traditional approaches and create impactful campaigns that focus on the product.
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