Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,093 inspiring examples.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,229 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,093 cutting edge ideas.

Tea-Inspired Beauty Products

Clean the Sky - Positive Eco Trends & Breakthroughs

Kao Corporation's Sensai Brand is Available for Online Purchase

— April 19, 2021 — Fashion
Japanese beauty brand, Kao Corporation has officially launched its online store in Europe. Kao boasts its uniquely Japanese approach to beauty techniques through its premium brand Sensai, which is now available for online purchase in the UK, Germany, Switzerland, France, and Italy. Sensai offers skincare routines and products that are inspired by 'Saho,' the Japanese spirit associated with traditional Japanese tea rituals.

Following traditional Japanese values, Sensai encourages its customers to live sensibly and scrupulously. This past year's COVID-19 conditions have increased customer digitization and were, according to Kao Corporation, the motive behind the online Sensai brand launch. The new virtual setting fosters the brand's in-store style of customer service to enhance the user experience. Kao Corporation's personalized counseling will help customers find products best suited for their individual needs. Data collected from the website will be used towards Sensai's product development.

Image Credit: Sensai Cosmetics
Trend Themes
1. Japanese Beauty Products - There is an opportunity for creating more Japanese-inspired beauty products that offer unique techniques and rituals for skincare.
2. Online Beauty Retail - There is a growing trend towards online sales of beauty products due to the COVID-19 pandemic, offering an opportunity for more brands to increase their online presence.
3. Personalized Skincare - There is an opportunity for creating more personalized skincare routines and products that address individual customer needs and preferences.
Industry Implications
1. Beauty and Personal Care - This industry can benefit from incorporating more unique cultural techniques in skincare and adapting to the growing trend towards online sales.
2. E-commerce - This industry can benefit from incorporating personalized counseling services and data collection towards product development and enhancing user experience.
3. Consumer Goods - There is an opportunity for creating more personalized and culturally-inspired consumer goods such as skincare products that address individual needs and preferences.
3.5
Score
Popularity
Activity
Freshness