The Kanechom 'Jogging' Print Intelligently Proposes Its Products
Senduran Bhakthakumaran — April 23, 2012 — Marketing
References: ibelieveinadv & nneue
Bad hair days can be a woman’s worst nightmare and the fact that they rear their ugly heads upon a lady’s first glance at the mirror in the morning can potentially ruin a day before it even begins and the Kanechom ‘Jogging’ advert plays to its strengths when proposing its hair products as a solution.
This print shows a woman casually walking the morning jog because her hair is just way to long, too frizzy and frankly not cut out for any sort of morning whatsoever. The “jogger” is drinking a bottle of water while she walks showing that that morning’s run is a lost cause thanks to an unruly set of bedhead. At the bottom of the print lies a neatly worded line expressing the benevolence of Kanechom which will have audience instantly checking their hair to see if they need some. The Kanechom Jogging ad is part of an evidently strategically formulated campaign.
This print shows a woman casually walking the morning jog because her hair is just way to long, too frizzy and frankly not cut out for any sort of morning whatsoever. The “jogger” is drinking a bottle of water while she walks showing that that morning’s run is a lost cause thanks to an unruly set of bedhead. At the bottom of the print lies a neatly worded line expressing the benevolence of Kanechom which will have audience instantly checking their hair to see if they need some. The Kanechom Jogging ad is part of an evidently strategically formulated campaign.
Trend Themes
1. Personal Care Product Innovation - Opportunity for innovative hair care products that solve specific hair problems.
2. Emotional Advertising - Opportunity to connect with consumers by addressing common frustrations and offering solutions.
3. Targeted Marketing Campaigns - Opportunity to create effective marketing campaigns by addressing specific target audience needs, such as bad hair days.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity in creating advanced hair care solutions.
2. Advertising and Marketing - Disruptive innovation opportunity in creating emotionally appealing advertisements that resonate with consumers.
3. Consumer Goods - Disruptive innovation opportunity in developing targeted marketing campaigns that effectively address specific consumer needs.
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