Harrod's Justin Bieber Ice Cream is Inspired by the Singer's 'Someday' Perfume
Leslie Chen — August 12, 2011 — Lifestyle
References: mimifroufrou & ontheredcarpet
To amp up the young boy wonder's new perfume launch even more, Harrods in London has created a Justin Bieber Ice Cream.
The ice cream is named 'Bieber Bocker Glory' and is inspired by the notes from the star's 'Someday' perfume. With fruits like fresh pears and berries accompanied by wild berry ice cream and topped off with edible glitter, how could anyone resist such a tasty treat? Let alone a 13-year-old girl.
The Justin Bieber Ice Cream is available for $32.
Implications - Consumers are connecting with names in popular culture more than ever before. Products that align themselves with certain characters attract customers who want a closer connection to their favorite personalities. Companies could develop more items like this in order to increase their popularity.
The ice cream is named 'Bieber Bocker Glory' and is inspired by the notes from the star's 'Someday' perfume. With fruits like fresh pears and berries accompanied by wild berry ice cream and topped off with edible glitter, how could anyone resist such a tasty treat? Let alone a 13-year-old girl.
The Justin Bieber Ice Cream is available for $32.
Implications - Consumers are connecting with names in popular culture more than ever before. Products that align themselves with certain characters attract customers who want a closer connection to their favorite personalities. Companies could develop more items like this in order to increase their popularity.
Trend Themes
1. Pop Culture Branding - Opportunity to create products that align with popular personalities to attract customers who want a closer connection to their favorite stars.
2. Celebrity Inspired Food - Chance to develop innovative food products inspired by popular celebrities, appealing to fans and creating buzz.
3. Luxury Dessert Experiences - Potential for creating high-end dessert experiences that incorporate unique flavors and luxurious ingredients for a premium price.
Industry Implications
1. Food and Beverage - Opportunity for food brands to tap into the popularity of celebrity-inspired products and create innovative offerings.
2. Marketing and Branding - Potential for marketing and branding agencies to support companies in developing and promoting products that align with popular personalities.
3. Hospitality and Entertainment - Chance for hotels, restaurants, and entertainment venues to create unique dessert experiences to attract customers seeking luxury and novelty.
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