The Justin Bieber Google Chrome Commercial will Make You a Belieber
Leslie Chen — July 4, 2011 — Marketing
References: youtube & music-mix.ew
The new Justin Bieber Google Chrome commercial shows the young boy wonder's journey to the top. The ad illustrates how Bieber flew to superstardom by utilizing social media websites.
The Justin Bieber Google Chrome ad begins with how the young singer created his YouTube channel initially. He began uploading videos and gained popularity through word of mouth and viewers using email and sharing capabilities.
Even if you aren't a fan of the singer, the commercial is inspiring enough that one look will make a belieber out of you.
Implications - Consumers are becoming more attached to their favorite media figures. No longer just providing a form of entertainment, customers are identifying themselves with celebrities. Companies looking to create a wider audience could integrate an element of popular culture into their products.
The Justin Bieber Google Chrome ad begins with how the young singer created his YouTube channel initially. He began uploading videos and gained popularity through word of mouth and viewers using email and sharing capabilities.
Even if you aren't a fan of the singer, the commercial is inspiring enough that one look will make a belieber out of you.
Implications - Consumers are becoming more attached to their favorite media figures. No longer just providing a form of entertainment, customers are identifying themselves with celebrities. Companies looking to create a wider audience could integrate an element of popular culture into their products.
Trend Themes
1. The Power of Social Media - Companies can leverage the influence and reach of social media platforms to gain popularity and attract a wider audience.
2. Celebrity Endorsements - Brands can benefit from partnering with influential celebrities or media figures who have a dedicated fan base, allowing them to connect with consumers on a deeper level.
3. Personalized Branding - Creating a brand image that resonates with consumers on an emotional level can lead to stronger brand loyalty and increased sales.
Industry Implications
1. Entertainment - The entertainment industry could explore collaborations with social media influencers to promote their content or products.
2. Fashion and Beauty - Fashion and beauty brands can tap into the trend of idolizing celebrities by partnering with popular media figures for endorsements and collaborations.
3. Marketing and Advertising - Marketing and advertising agencies can help companies integrate elements of popular culture into their campaigns to connect with consumers on a deeper level.
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