The JERF Bar Encourages Consumers to "Just Eat Real Food"
Laura McQuarrie — June 14, 2017 — Lifestyle
References: jerfbar & packagingoftheworld
The JERF Bar was developed as a clean alternative to the many protein and snack bars on the market that are filled with undesirable ingredients and appeals to health-conscious consumers who only want to "Just Eat Real Food."
JERF Bars are offered in a range of flavors, including Cinnamon Raising, Cherry & Seeds, as well as Chocolate Coconut, all of which emphasize the inclusion of organic, high-quality real food ingredient lists that are free from gluten, dairy, soy and GMO products. As such, the brand promises that "Each of our hand-selected ingredients does more than boast a delicious flavor -- it helps you look and feel your best."
The nourishing real food snack bars boast 13 grams of protein, plus cleanly designed wrappers with bold text that emphasizes the simple, wholesome nature of the ingredient lists.
JERF Bars are offered in a range of flavors, including Cinnamon Raising, Cherry & Seeds, as well as Chocolate Coconut, all of which emphasize the inclusion of organic, high-quality real food ingredient lists that are free from gluten, dairy, soy and GMO products. As such, the brand promises that "Each of our hand-selected ingredients does more than boast a delicious flavor -- it helps you look and feel your best."
The nourishing real food snack bars boast 13 grams of protein, plus cleanly designed wrappers with bold text that emphasizes the simple, wholesome nature of the ingredient lists.
Trend Themes
1. Clean Ingredient Snack Bars - The demand for snack bars made with organic, high-quality ingredients is growing, creating an opportunity for clean ingredient snack bar brands.
2. Protein-packed Snack Bars - The popularity of snack bars with high protein content is rising, presenting an opportunity for brands to create protein-packed options.
3. Gluten-free and Allergen-friendly Snack Bars - There is a growing demand for snack bars that are free from gluten, dairy, soy, and GMOs, offering a disruptive opportunity for brands to cater to health-conscious consumers with dietary restrictions.
Industry Implications
1. Health Food Snack Bar Industry - The health food snack bar industry can capitalize on the demand for clean ingredient, protein-packed, and allergen-friendly snack bars.
2. Fitness and Wellness Industry - The fitness and wellness industry can leverage the trend of clean ingredient and protein-packed snack bars as part of a healthy and balanced lifestyle.
3. Specialty Diet Industry - The specialty diet industry, catering to consumers with dietary restrictions, has an opportunity to offer gluten-free and allergen-friendly snack bars that meet their specific needs.
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