The Just Cavalli Fall 2013 Campaign Takes a Fashionable Stand
Leslie Chen — July 4, 2013 — Pop Culture
References: justcavalli.robertocavalli & fashiongonerogue
Protests - in my mind - are usually crowds of angry people in a mess, but the Just Cavalli Fall 2013 Campaign makes protests look more like sets of fashion shoots than a riot against rules and regulations.
Models Karlina Caune, Julia Frauche, Manon Leloup, Dominik Bauer, Rodolfo Zanforlini and Ben Hunter passionately take a stand while wearing bold colors like bright red, gold and orange. Photographer Giampaolo Sgura captures the protestors as they hold up signs and scream their hearts out on location in Barcelona, Spain. The collection`s colorful and carefree designs definitely reflect the themes of freedom and individuality.
Luxury labels are usually associated with glamour, but the Just Cavalli Fall 2013 Campaign shows how even high end brands can take a more playful route sometimes.
Models Karlina Caune, Julia Frauche, Manon Leloup, Dominik Bauer, Rodolfo Zanforlini and Ben Hunter passionately take a stand while wearing bold colors like bright red, gold and orange. Photographer Giampaolo Sgura captures the protestors as they hold up signs and scream their hearts out on location in Barcelona, Spain. The collection`s colorful and carefree designs definitely reflect the themes of freedom and individuality.
Luxury labels are usually associated with glamour, but the Just Cavalli Fall 2013 Campaign shows how even high end brands can take a more playful route sometimes.
Trend Themes
1. Fashionable Protest Photoshoots - There is an opportunity to merge the worlds of fashion and activism by capturing protests as stylish photo shoots.
2. Bold and Colorful Protest Fashion - Designers can create collections that incorporate vibrant colors and bold designs to make a statement about freedom and individuality.
3. Playful Luxury Branding - High-end brands have an opportunity to showcase a more playful and unconventional side, engaging with a wider audience.
Industry Implications
1. Fashion Photography - Photographers can explore new ways to capture protests, merging the worlds of fashion and activism.
2. Fashion Design - Designers can create protest-inspired collections that use bold colors and designs to make a statement.
3. Luxury Fashion - Luxury brands can tap into a more playful branding strategy, appealing to a younger and more unconventional audience.
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