This Railway Station Teases Cargo from the Jurassic World Movie
Laura McQuarrie — June 9, 2015 — Pop Culture
References: jurassicworldmovie & adweek
In anticipation of the new Jurassic World movie, London's Waterloo Station is now holding a mysterious container that warns commuters: "Danger! Predatory Livestock. Handled Trainers Only."
Since the movie is exciting new and old fans of the franchise, the crate hardly needs to be emblazoned with the Jurassic Park branding in order to make it recognizable. Instead, the crate is subtly stamped with a logo for the fictive 'InGen Technologies' institute from the upcoming movie.
Now that the release of the movie is just a few days away, this mysterious box could mean that some surprises are in store for the people passing though this London station. This is also a stunt that could be just as effective anywhere in the world.
Since the movie is exciting new and old fans of the franchise, the crate hardly needs to be emblazoned with the Jurassic Park branding in order to make it recognizable. Instead, the crate is subtly stamped with a logo for the fictive 'InGen Technologies' institute from the upcoming movie.
Now that the release of the movie is just a few days away, this mysterious box could mean that some surprises are in store for the people passing though this London station. This is also a stunt that could be just as effective anywhere in the world.
Trend Themes
1. Movie-related Promotional Campaigns - Opportunity for businesses to create interactive and engaging promotions around highly anticipated movies, like Jurassic World.
2. Mysterious and Intriguing Marketing Tactics - Exploring innovative ways to capture attention and generate buzz through enigmatic marketing strategies.
3. Brand Integration in Public Spaces - Utilizing public spaces as platforms for brand integration and experiential marketing initiatives.
Industry Implications
1. Film and Entertainment - Creating unique and immersive experiences to promote upcoming movies and engage audiences.
2. Advertising and Marketing - Developing out-of-the-box marketing campaigns to create intrigue and capture public attention.
3. Tourism and Travel - Leveraging iconic landmarks and transportation hubs to enhance tourist experiences through themed installations and activations.
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