Jupiter Beer Takes a Heavenly Approach to Packaging
Jamie Danielle Munro — May 24, 2014 — Lifestyle
References: meganmyersdesign & packageinspiration
Jupiter Beer has turned to the Gods for inspiration in packaging design when working with Megan Myers. The result is images of Neptune, God of the Sea throughout the design.
The beer brand steers away from a simplistic aesthetic, an avenue that many brands take these days to keep things easy to read and understand for the consumer. Jupiter Beer, however, has gone with detailed illustration and bright colors on the entire label, with not a whole lot of empty space. When looking at the box design for the beer, the main place that one's eye is drawn to is the image of Neptune the God on the front. The water images help consumers think of quenching their thirst, which is where Jupiter Beer comes in to save the day.
The beer brand steers away from a simplistic aesthetic, an avenue that many brands take these days to keep things easy to read and understand for the consumer. Jupiter Beer, however, has gone with detailed illustration and bright colors on the entire label, with not a whole lot of empty space. When looking at the box design for the beer, the main place that one's eye is drawn to is the image of Neptune the God on the front. The water images help consumers think of quenching their thirst, which is where Jupiter Beer comes in to save the day.
Trend Themes
1. Mythology-inspired Branding - The trend of drawing inspiration from mythological figures to create unique and detailed packaging designs presents disruptive innovation opportunities for branding and marketing agencies.
2. Detailed Illustration in Packaging Design - The trend of incorporating intricate and colorful illustrations in packaging design presents disruptive innovation opportunities for graphic designers and printing companies.
3. Non-simplistic Packaging Aesthetic - The trend of moving away from simplistic design approaches to create eye-catching packaging presents disruptive innovation opportunities for businesses looking to stand out in competitive markets.
Industry Implications
1. Beverage - The beverage industry can draw inspiration from Jupiter Beer's marketing strategy of using mythological figures in packaging design to create unique and memorable branding experiences for their customers.
2. Graphic Design - The graphic design industry can benefit from the trend of incorporating intricate illustrations in packaging design as a means of providing visually appealing solutions for businesses seeking to differentiate themselves.
3. Printing - The printing industry can capitalize on the trend of detailed packaging design to offer businesses innovative printing solutions that can cater to the unique needs of each client.
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