Cup Noodles' 'Jump to Japan Sweepstakes' is Sending Two Fans to Tokyo
Katherine Pendrill — January 18, 2019 — Marketing
References: prnewswire & delish
If you're a ramen fan who's always dreamed of seeing the birthplace of the savory noodle dish, you could turn that dream into reality with Cup Noodles' 'Jump to Japan Sweepstakes.'
This year, Nissin's Cup Noodles teamed up with video game Jump Force to launch a contest called the 'Jump to Japan Sweepstakes.' To participate, fans simply have to purchase specially marked packages of Cup Noodles and send a photo of their receipt to a specific website. Fans can win everything from copies of the Jump Force game to Cup Noodles merchandise, but the highly coveted grand prize is a trip for 2 to Tokyo.
The competition is running from now through June 30th, giving fans plenty of time to stock up on beef, chicken, or shrimp Cup Noodles ramen.
Image Credit: Cup Noodles.
This year, Nissin's Cup Noodles teamed up with video game Jump Force to launch a contest called the 'Jump to Japan Sweepstakes.' To participate, fans simply have to purchase specially marked packages of Cup Noodles and send a photo of their receipt to a specific website. Fans can win everything from copies of the Jump Force game to Cup Noodles merchandise, but the highly coveted grand prize is a trip for 2 to Tokyo.
The competition is running from now through June 30th, giving fans plenty of time to stock up on beef, chicken, or shrimp Cup Noodles ramen.
Image Credit: Cup Noodles.
Trend Themes
1. Sweepstakes Marketing - More brands will offer sweepstakes and contests to increase sales and engagement with customers.
2. Food Tourism - More consumers will travel to other countries and cities to experience different cuisines and food cultures.
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Industry Implications
1. Food and Beverage - Food brands will use sweepstakes as a new way to drive sales and engagement with their products.
2. Travel and Tourism - The travel industry will see an increase in food tourism as consumers look for authentic culinary experiences.
3. Marketing and Advertising - More agencies will focus on creating unique and interactive brand partnerships to increase brand awareness and customer engagement.
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