The Jordan Knight Old Navy CD is a Humorous Way to Sell Summer Wear
Katherinev123 — June 27, 2012 — Pop Culture
Prepare to chuckle because this Jordan Knight Old Navy CD campaign is a hilarious twist on retail marketing strategy. Created with Crispin Porter + Bogusky, the campaign features New Kids on the Block member Jordan Knight, whose angelic voice is the basis of the entire Old Navy summer wear catalog -- the CD version. According to this promotional video, the CD includes hits like 'Flip Flops,' 'Graphic Tees' and 'Shorts.'
Of course, the whole Jordan Knight Old Navy CD isn't a real thing, and you definitely won't be able to find it at your local Target, but the songs sure are catchy! To bring the campaign full circle, Old Navy has also set up a vibrant Facebook page where you can listen to the songs and download them to your own playlist. What's more, you'll even get a chance to win an Old Navy tee signed by the boy band popstar himself!
Of course, the whole Jordan Knight Old Navy CD isn't a real thing, and you definitely won't be able to find it at your local Target, but the songs sure are catchy! To bring the campaign full circle, Old Navy has also set up a vibrant Facebook page where you can listen to the songs and download them to your own playlist. What's more, you'll even get a chance to win an Old Navy tee signed by the boy band popstar himself!
Trend Themes
1. Humorous Audio Marketing - Using humor in audio to promote a product or service, such as the Jordan Knight Old Navy CD campaign.
2. Promotional Music Videos - The creation of music videos specifically for promotional purposes, as seen in the Jordan Knight Old Navy CD campaign.
3. Interactive Social Media Campaigns - Engaging with consumers on social media through interactive campaigns, like Old Navy's Facebook page for the Jordan Knight CD.
Industry Implications
1. Retail - Retail companies could enhance their marketing strategies by using funny audio commercials or creating music videos like Jordan Knight Old Navy CD campaign.
2. Marketing and Advertising - Marketing and advertising firms can harness the power of humor and music videos to compel consumers to buy products.
3. Social Media and Online Platforms - Social media sites like Facebook could be an effective tool for companies to engage with consumers through interactive campaigns like Old Navy's Jordan Knight CD promotion.
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