The Jordan Clark 'World of Cigarettes' Series Views Cig Culture
Jordan Sowunmi — December 26, 2012 — Lifestyle
References: cargocollective & cargocollective
Despite the obvious and deadly health issues it causes, smoking is a deeply entrenched (and in some circles, celebrated) part of our culture. The Jordan Clark World of Cigarettes series takes an important look into how and why we have come to accept cigarette use.
The Jordan Clark World of Cigarettes series features a group of illustrations that showcases several people engaging in benign, everyday activity (playing pool, dancing, standing on a podium) and sets a pack of cigarettes as the backdrop on which they stand, or positions it nearby.
By highlighting people participating in relatively innocuous activity with a cigarette pack looming ominously nearby, the Jordan Clark World of Cigarettes series captures the role that smoking plays in our society. It is permanent, pervasive, and at times, all-consuming. The images force smokers and non-smokers alike to reexamine their relationship with the destructive force of smoking, one that most people prefer to ignore.
The Jordan Clark World of Cigarettes series features a group of illustrations that showcases several people engaging in benign, everyday activity (playing pool, dancing, standing on a podium) and sets a pack of cigarettes as the backdrop on which they stand, or positions it nearby.
By highlighting people participating in relatively innocuous activity with a cigarette pack looming ominously nearby, the Jordan Clark World of Cigarettes series captures the role that smoking plays in our society. It is permanent, pervasive, and at times, all-consuming. The images force smokers and non-smokers alike to reexamine their relationship with the destructive force of smoking, one that most people prefer to ignore.
Trend Themes
1. Satirical Smoking Illustrations - The use of satirical illustrations to challenge societal acceptance of smoking.
2. Cultural Examination of Cigarette Use - An exploration of how and why smoking has become ingrained in our culture.
3. Reevaluating the Impact of Smoking - Forcing smokers and non-smokers to confront the damaging effects of smoking.
Industry Implications
1. Art and Illustration - Opportunities for artists and illustrators to create thought-provoking works that challenge societal norms.
2. Health and Wellness - A need for innovative approaches in educating and encouraging people to quit smoking.
3. Marketing and Advertising - Developing campaigns that aim to change the perception and acceptance of smoking in society.
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