The Recent Jollibee Ads Were Designed to Touch Veiwers' Hearts
Mishal Omar — February 16, 2017 — Lifestyle
References: moviepilot & designtaxi
The most recent Jollibee ads were created by the company to celebrate Valentine's Day, and they have been extremely popular.
The brand is a popular fast food chain in the Philippines, similar to McDonald's and Burger King. Its advertising campaign for Valentine's Day has been extremely successful, as the brand released three different commercials that have now received millions of views altogether. The first of the collection is called 'Vow' and features a man retelling a story about how he met his best friend, the second is called 'Crush' and explains how a romance between two teenagers blossomed, and the third is titled 'Date' and shows a Valentine's Day celebration between a woman and her young son. Each of the Jollibee ads feature products from the brand, and end with touching or sad revelations.
By tugging at viewers' heartstrings in its Valentine's Day campaign, Jollibee has been highly effective in improving brand perception for the company.
The brand is a popular fast food chain in the Philippines, similar to McDonald's and Burger King. Its advertising campaign for Valentine's Day has been extremely successful, as the brand released three different commercials that have now received millions of views altogether. The first of the collection is called 'Vow' and features a man retelling a story about how he met his best friend, the second is called 'Crush' and explains how a romance between two teenagers blossomed, and the third is titled 'Date' and shows a Valentine's Day celebration between a woman and her young son. Each of the Jollibee ads feature products from the brand, and end with touching or sad revelations.
By tugging at viewers' heartstrings in its Valentine's Day campaign, Jollibee has been highly effective in improving brand perception for the company.
Trend Themes
1. Emotional Advertising - Brands can leverage emotional advertising by creating touching stories that elicit strong emotional responses from viewers, increasing brand perception and loyalty.
2. Holiday-themed Advertising - Holiday-themed advertising campaigns can be highly effective in improving brand perception, increasing visibility, and boosting sales during holidays.
3. Incorporating Products in Storytelling - Incorporating products into storytelling can increase brand awareness and recognition, while also making the product more relatable and appealing to potential customers.
Industry Implications
1. Fast Food Industry - Fast food chains can leverage emotional advertising campaigns to increase brand perception and loyalty, while also boosting sales during holidays.
2. Advertising Industry - The Advertising industry can create holiday-themed emotional commercials that can help increase brand visibility, loyalty, and sales.
3. Food and Beverage Industry - The Food and Beverage industry can incorporate products into storytelling, creating emotional connections with viewers, increasing brand awareness and recognition, and ultimately increasing sales.
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