The Johannesburg Zoo Night Tours Campaign Promotes Starry Sightings
Meghan Young — September 19, 2012 — Marketing
References: yr & ibelieveinadv
The Johannesburg Zoo Night Tours ad campaign appeals to both animal and astronomy lovers alike. Although it doesn't necessarily promote viewings of constellations in addition to tours of its animal facilities, the ads do show that those who love the night sky could appreciate a walk through this zoo after dark. The animals found in common constellations may be more exciting in person than in the heavens above, after all.
Expertly conceived and executed by the Young & Rubicam ad agency based in South Africa, the Johannesburg Zoo Night Tours ad campaign is attention-grabbing. Art directed and illustrated by Cameron Billing with creative direction by Rui Alves, the print ads appeal to people's whimsical nature in a playful and direct way.
Expertly conceived and executed by the Young & Rubicam ad agency based in South Africa, the Johannesburg Zoo Night Tours ad campaign is attention-grabbing. Art directed and illustrated by Cameron Billing with creative direction by Rui Alves, the print ads appeal to people's whimsical nature in a playful and direct way.
Trend Themes
1. Night Safari Tours - Innovative tourism opportunities that offer night-time wildlife tours combined with stargazing experiences.
2. Education Through Entertainment - Opportunities for educational campaigns to use playful and creative ways to grab the attention of their target audience and promote learning.
3. Zoological Astronomy - Opportunities to develop new and interesting ways to merge zoological and astronomical themes for marketing and promotional campaigns.
Industry Implications
1. Tourism and Hospitality - Offering innovative and unique tourism experiences by combining wildlife tours with stargazing is likely to attract customers and boost sales.
2. Education and Training - Developing playful and creative campaigns could create an exciting learning experience that inspires curiosity and interest in different subjects.
3. Marketing and Advertising - There is potential to merge unconventional themes and concepts in advertising campaigns, such as zoological and astronomical themes.
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