The Joan Smalls Lipstick Line for Estee Lauder Includes 12 Shades
Rebecca Byers — August 21, 2015 — Pop Culture
References: beautypackaging
The Joan Smalls lipstick collection is a unique partnership between the top model and iconic beauty brand Estee Lauder. The innovative collection is made up of 12 shades designed by Smalls and is officially titled the 'Pure Color Envy Matte Sculpting Lipstick' collection. Smalls also stars in the campaign, which features print ads and digital video content.
The Joan Smalls lipstick collection includes Neon Azalea, a shade of efferverscent pink, Commanding, a black cherry hue, and Decisive Poppy, a brick red shade.
The Estee Lauder x Joan Smalls collaboration is said to be inspired by the unique violet hue Smalls wore to the 2014 MET Gala. Following her stunning MET Gala look, Smalls' Instagram comment section was flooded with users seeking the shade and brand of her lipstick.
The Joan Smalls lipstick collection includes Neon Azalea, a shade of efferverscent pink, Commanding, a black cherry hue, and Decisive Poppy, a brick red shade.
The Estee Lauder x Joan Smalls collaboration is said to be inspired by the unique violet hue Smalls wore to the 2014 MET Gala. Following her stunning MET Gala look, Smalls' Instagram comment section was flooded with users seeking the shade and brand of her lipstick.
Trend Themes
1. Celebrity Lipstick Collaborations - The partnership between Joan Smalls and Estee Lauder represents a trend of top models and celebrities launching their own lipstick lines, creating opportunities for brands to tap into celebrity influence and expand their product offerings.
2. Customizable Lipstick Collections - The Joan Smalls lipstick collection highlights a trend of brands offering a wide range of shades, allowing consumers to customize and express their personal style with unique lipstick colors, opening up opportunities for personalized beauty experiences.
3. Digital Influencer Campaigns - The digital video content and social media campaign featuring Joan Smalls showcases a trend of beauty brands leveraging the power of digital influencers to reach and engage with their target audience, presenting opportunities for brands to collaborate with influencers and create authentic marketing campaigns.
Industry Implications
1. Beauty and Cosmetics - The Joan Smalls lipstick collection introduces new shades and collaborations in the beauty industry, driving innovation and competition among brands.
2. Fashion and Modeling - The collaboration between Joan Smalls and Estee Lauder strengthens the connection between fashion and beauty industries, presenting opportunities for models and fashion icons to venture into beauty product collaborations.
3. Digital Marketing and Advertising - The digital video content and social media campaign featuring Joan Smalls highlights the increasing importance of influencer marketing in the beauty industry, providing opportunities for digital marketing agencies and platforms to help brands create impactful campaigns.
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