The Jim Beam American Stillhouse is Now Available for Rent
Katherine Pendrill — October 16, 2019 — World
If your idea of a perfect vacation involves beautiful scenery and a nice glass of bourbon, you'll want to visit the Jim Beam American Stillhouse.
Earlier this week, Jim Beam announced that it would be opening up the first-ever Airbnb rental property on its distillery ground in Kentucky. The Jim Beam American Stillhouse, as the vacation home is known, is a three-bedroom home with a fully stocked bar and backyard fire pit. Those who stay at the house will also enjoy a Jim Beam distillery tour and a bourbon tasting. There will also be plenty of barbecue served.
But perhaps the best part is the price. At just $23 per night, the picturesque rental property is the exact same price as a bottle of Jim Beam Black Bourbon.
Image Credit: Jim Beam.
Earlier this week, Jim Beam announced that it would be opening up the first-ever Airbnb rental property on its distillery ground in Kentucky. The Jim Beam American Stillhouse, as the vacation home is known, is a three-bedroom home with a fully stocked bar and backyard fire pit. Those who stay at the house will also enjoy a Jim Beam distillery tour and a bourbon tasting. There will also be plenty of barbecue served.
But perhaps the best part is the price. At just $23 per night, the picturesque rental property is the exact same price as a bottle of Jim Beam Black Bourbon.
Image Credit: Jim Beam.
Trend Themes
1. Bourbon Tourism - The rise of bourbon distillery vacation rentals presents an opportunity for the tourism industry to attract whiskey enthusiasts with unique and immersive experiences.
2. Alcohol-themed Rentals - The concept of alcohol-themed vacation rentals could disrupt the traditional hospitality industry by offering consumers a specialized and personalized experience.
3. Brand Collaborations - Collaborations between alcohol brands and the sharing economy platforms, like Airbnb, represent a disruptive innovation in marketing and customer engagement strategies.
Industry Implications
1. Tourism - The tourism industry can capitalize on the popularity of bourbon distillery vacation rentals to create customized travel packages catering to whiskey lovers.
2. Hospitality - The hospitality industry can explore new avenues by creating alcohol-themed accommodations and experiences to attract a niche market of alcohol enthusiasts.
3. Alcohol and Beverage - The alcohol and beverage industry can leverage brand collaborations with sharing economy platforms to create unique marketing opportunities and increase exposure for their products.
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