Jesus Luz Loves You, and Himself in Ona Saez Ads
mediterranean — August 19, 2009 — Fashion
References: madeinbrazil.typepad & homotography.blogspot
I am not sure who is to blame for having Jesus Luz carry a mug that says “I Love Jesus” or strike a crucified Jesus pose with a J inside a heart drawn on his chest in the new ads for Ona Saez. Is it the photographer, client, art/creative director, or Jesus himself for agreeing to do it?
What I do know is that the ads are extremely cheesy and are a far cry from Ona Saez’s inspired two recent campaigns, which you can see below.
The Jesus references continue in the ads with Jesus wearing a t-shirt that says ‘Jesus Loves You,’ another with a big cross that Jesus so smartly points to. But regardless of the various Jesus references in the ads, that real tattoo on the back of Jesus Luz clearly shows which Jesus he is truly in love with, and that is himself.
What I do know is that the ads are extremely cheesy and are a far cry from Ona Saez’s inspired two recent campaigns, which you can see below.
The Jesus references continue in the ads with Jesus wearing a t-shirt that says ‘Jesus Loves You,’ another with a big cross that Jesus so smartly points to. But regardless of the various Jesus references in the ads, that real tattoo on the back of Jesus Luz clearly shows which Jesus he is truly in love with, and that is himself.
Trend Themes
1. Cheesy Advertising - Opportunity for disruptive innovation in creating innovative and authentic advertising campaigns that avoid clichés and generate consumer engagement.
2. Personalized Branding - Opportunity for disruptive innovation in leveraging personal narrative and identity to create unique and relatable brand stories.
3. Controversial Marketing - Opportunity for disruptive innovation in using controversial imagery and messaging to provoke thought and generate buzz for a brand.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in fashion advertising by creating campaigns that challenge traditional beauty standards and push creative boundaries.
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3. Branding and Identity - Opportunity for disruptive innovation in branding and identity by incorporating personal narratives and unconventional storytelling techniques to create memorable and impactful brand experiences.
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