Jesus Juice is Hoping To Be Ressurrected
Ian Cooke — December 29, 2005 — Social Good
References: thesmokinggun & news.agendainc
"If you were looking forward to soon purchasing "Jesus Juice" wine, well, you'll have to wait a bit longer. The California couple who filed an application to trademark the term so that they could slap it on bottles of merlot have dropped their bid, according to a December 15 U.S. Patent and Trademark Office filing. While the USPTO notice, which you can find below, does not state a reason for the abandonment by Dawn Westlake and Bruce Rheins, it is likely that criticism directed at the couple played a role in their decision." - The Smoking Gun
Trend Themes
1. Trademarked Wine Names - Companies can leverage creating unique trademarked wine names to differentiate their products in a crowded market.
2. Brand Backlash - Businesses should have contingency plans in place to address immediate and intense customer criticism that can cause marketing and PR issues.
3. Spiritual And/or Religious Products - Entrepreneurs could create unique products to meet spiritual or religious needs for consumers seeking alternative products that align with their faith.
Industry Implications
1. Wine and Spirits - Companies in the wine and spirits industry could invest in branding strategies that allow them to differentiate their products in an overcrowded space.
2. PR and Marketing - Businesses could strengthen their PR and marketing departments to ensure they have plans in place if brand backlash occurs.
3. Religious Products and Services - Entrepreneurs could create unique products and services to meet the niche needs of consumers seeking religious or spiritual options.
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