Armida Ascano — August 3, 2011 — About
References: cbsnews
The entertainment industry has undergone massive change in the past few years, with Trend Hunter there every step of the way. Though heavy hitters like Disney and Sony have attempted to infiltrate the online market in the past, original online shows have yet to be proven successful.
That being said, our Chief Trend Hunter Jeremy Gutsche seems to have faith in AMC's upcoming original online series entitled The Trivial Pursuits of Arthur Banks. Gutsche believes past failed attempts at web-only programming are a result of questionable quality, stating that online audiences were given TV show "leftovers" instead of truly original content. Gutsche, accompanied by a panel of pop culture specialists, further discussed the pros and cons of online programming on CBSNEWS' What's Trending.
That being said, our Chief Trend Hunter Jeremy Gutsche seems to have faith in AMC's upcoming original online series entitled The Trivial Pursuits of Arthur Banks. Gutsche believes past failed attempts at web-only programming are a result of questionable quality, stating that online audiences were given TV show "leftovers" instead of truly original content. Gutsche, accompanied by a panel of pop culture specialists, further discussed the pros and cons of online programming on CBSNEWS' What's Trending.
Watch the rest of the segment on CBSNEWS HERE
Trend Themes
1. Original Online Programming - There is room for disruptive innovation within the online programming industry to create truly original content, rather than repurposed television leftovers.
2. Pop Culture Specialists - An industry trend is the use of panels made up of pop culture specialists to guide decisions regarding online programming.
3. Failed Online Programming - There is a trend of failed attempts at successful web-only programming, which can be attributed to questionable quality and lack of truly original content.
Industry Implications
1. Entertainment Industry - The entertainment industry is one of the main industries discussed in the article regarding the shift towards original online programming content.
2. Online Streaming Market - There is a trend towards the online streaming market within the entertainment industry, and a potential innovation opportunity lies in creating truly original content for this market.
3. Television Industry - The television industry is discussed in the article as having attempted to infiltrate the online market unsuccessfully, leaving an opportunity for disruptive innovation within the entertainment industry.
1.9
Score
Popularity
Activity
Freshness
