CBS News Launches New Content Provider 'See It Now Studios'
Niko Pajkovic — September 11, 2021 — Business
References: cbs & tvtechnology
CBS News, the news division of American television and radio company CBS, has announced the launch of 'See It Now Studios,' a new content service and production house that will produce news, documentaries, and other unscripted programming for CBS, ViacomCBS networks, and Paramount+.
According to a recent press release, Susan Zirinsky, the former president of CBS News, has been named the president of 'See It Now Studios.' The brand new company is currently gearing up to develop a wide range of documentaries and docuseries, which will be distributed globally by ViacomeCBS Global Distribution Group. In addition, the studio plans to produce a variety of CBS News spinoffs, including "insta-docs" that will cover current events in a highly timely manner.
“We’ve got a slate of powerful projects that use immersive storytelling to illuminate people and places that rarely grant access," said Zirinsky, before referencing CBS News' high-quality journalistic standards.
Image Credit: Shutterstock
According to a recent press release, Susan Zirinsky, the former president of CBS News, has been named the president of 'See It Now Studios.' The brand new company is currently gearing up to develop a wide range of documentaries and docuseries, which will be distributed globally by ViacomeCBS Global Distribution Group. In addition, the studio plans to produce a variety of CBS News spinoffs, including "insta-docs" that will cover current events in a highly timely manner.
“We’ve got a slate of powerful projects that use immersive storytelling to illuminate people and places that rarely grant access," said Zirinsky, before referencing CBS News' high-quality journalistic standards.
Image Credit: Shutterstock
Trend Themes
1. News-focused Content - Opportunities for content providers to offer highly relevant and timely news, documentary content, and other unscripted programming to engaged audiences.
2. Immersive Storytelling - Disruptive innovation opportunities exist in the production of content that uses immersive storytelling techniques to offer unprecedented access to people and places.
3. Insta-docs - The emergence of 'insta-docs' that cover current events in near-real-time presents opportunities for content providers to offer highly relevant and timely coverage to engaged audiences.
Industry Implications
1. Media and Entertainment - A range of opportunities for media and entertainment companies to create highly engaging and immersive content that captures public attention and drives viewership.
2. News and Journalism - Disruptive innovation opportunities exist in the reimagining of news and journalism, with dedicated content providers offering highly specialized, relevant and timely coverage to audiences worldwide.
3. Documentary Production - Emerging players in documentary production are well-positioned to capitalize on the growing demand for meaningful and relevant content, with new distribution channels opening up globally.
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