Jennifer Hudson's National Anthem for Obama
Jeremy Gutsche — August 28, 2008 — Celebs
References: trendhunter
As a quick update, we now have the video of Jennifer Hudson's national anthem for Obama at the Democratic Convention. Hudson's Star Spangled Banner impressed not only Barack Obama, but also the fans who started clapping part way through the song.
As I noted in my earlier preview, Jennifer Hudson may have been 6th in American Idol, but she was the first choice for Barack Obama.
Implications - Contemporary society is consistently intrigued by the world of celebrities, and having them perform at political conventions demonstrates how consumers love seeing these individuals at a variety of events. Companies should consider how to incorporate this celebrity power into their products to gain attention from their customers.
As I noted in my earlier preview, Jennifer Hudson may have been 6th in American Idol, but she was the first choice for Barack Obama.
Implications - Contemporary society is consistently intrigued by the world of celebrities, and having them perform at political conventions demonstrates how consumers love seeing these individuals at a variety of events. Companies should consider how to incorporate this celebrity power into their products to gain attention from their customers.
Trend Themes
1. Celebrity Endorsements - Companies should leverage the power of celebrities by incorporating them into their products to gain customer attention.
2. Blurring of Industries - The entertainment industry is increasingly influencing and overlapping with the political industry, creating opportunities for new types of collaborations and partnerships.
3. Marketing Through Events - Events, such as political conventions, can provide opportunities for companies to showcase their products and services in front of a large audience.
Industry Implications
1. Entertainment - The entertainment industry can capitalize on the intersection with politics by exploring new collaborations and partnerships.
2. Marketing - Marketing companies can help businesses leverage events and celebrity endorsements to promote their products and increase customer engagement.
3. Politics - Political campaigns can use celebrity endorsements to gain voter support and also explore new ways of integrating entertainment into their events.
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