Mattel Debuts a Susan B. Anthony Barbie to Celebrate Women Voters
Grace Mahas — October 7, 2020 — Social Good
References: mattel & mymodernmet
Both an election year and the 100th anniversary of the 19th amendment, 2020 is an important year for female voters, and to celebrate women voters, Mattel added the Susan B. Anthony Barbie to its Barbie Inspiring Women collection. The newest Barbie addition was designed to look resemble the suffragist and features round glasses and a 1800th-century dress that Susan was often pictured in.
Susan B. Anthony was pivotal to women gaining the right to vote and was a powerful influence on the feminist movement. Mattel, the makers of Barbie, is now dedicated to offering children empowering role models that embrace real women. The brand says, “Barbie is committed to shining a light on empowering role models past and present in an effort to inspire more girls.”
Image Credit: Mattel
Susan B. Anthony was pivotal to women gaining the right to vote and was a powerful influence on the feminist movement. Mattel, the makers of Barbie, is now dedicated to offering children empowering role models that embrace real women. The brand says, “Barbie is committed to shining a light on empowering role models past and present in an effort to inspire more girls.”
Image Credit: Mattel
Trend Themes
1. Female Voter Celebrating Dolls - Mattel's Susan B. Anthony Barbie celebrates women voters and provides a historical role model for girls.
2. Empowering Role Models - Mattel's Barbie collection showcases real women who have made a significant impact on society, inspiring girls to pursue their dreams.
3. Celebrating Women's Suffrage - The 19th amendment anniversary and the release of the Susan B. Anthony Barbie reflect a growing emphasis on recognizing and honoring women's right to vote.
Industry Implications
1. Toy Manufacturing - Toy manufacturers have an opportunity to create dolls that celebrate significant historical figures and empower young girls.
2. Collectibles and Memorabilia - Collectibles and memorabilia industries can capitalize on the demand for items that commemorate women's rights movements and promote gender equality.
3. Educational Tools and Resources - Educational companies can develop materials that highlight the stories of influential women in history, promoting awareness and inspiring young learners.
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