The Jenko's Epic Split Video Mocks the Volvo Trucks Campaign
Meghan Young — November 22, 2013 — Pop Culture
References: fastcocreate
To promote the upcoming sequel to the movie '21 Jump Street,' Channing Tatum decided to parody a certain retro action hero in the viral video Jenko's Epic Split. Channeling his character, Tatum stands on something other than the ultra steady Volvo trucks Jean Claude Van Damme helped promote.
As the Jenko's Epic Split reads, "This test was set up to demonstrate the stability and precision of the food carts on the set of '22 Jump Street.'" Absolutely hilarious, it piggybacks on the success of one campaign and yet excels on its own. This is due in large part to the mishap that happens at the end, which is due to the fact that "it was carried out by unprofessionals in an open unsupervised area."
As the Jenko's Epic Split reads, "This test was set up to demonstrate the stability and precision of the food carts on the set of '22 Jump Street.'" Absolutely hilarious, it piggybacks on the success of one campaign and yet excels on its own. This is due in large part to the mishap that happens at the end, which is due to the fact that "it was carried out by unprofessionals in an open unsupervised area."
Trend Themes
1. Auto Ad Parodies - Auto ad parodies are being used to promote movies and products, demonstrating the abilities of the original ad campaigns while also incorporating humor and creativity.
2. Viral Video Marketing - Viral videos are being used as a marketing tool to reach wider audiences, and trends show that parodies and humor are effective ways of gaining attention and engagement.
3. Actor-driven Marketing - Promotional campaigns led by popular actors, like Channing Tatum, are becoming more popular and effective due to their ability to draw in fans and generate buzz.
Industry Implications
1. Movie Promotion - Movie studios can incorporate creative and humorous viral campaigns to promote their movies and engage audiences through social media and video marketing.
2. Automotive Advertising - Auto advertisers can use parodies and celebrity endorsements to create engaging and memorable campaigns to promote their vehicles and reach wider audiences through social media and video marketing.
3. Entertainment Marketing - Marketing and advertising agencies can utilize humor and parody to promote entertainment-related products and services, drawing in fans and generating buzz for their clients.
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