Jellybean Bikes Allow You to Take the Wheel and 'Color Your Ride'
Tiana Reid — May 7, 2010 — Lifestyle
References: jellybeanbikes.au & highsnobiety
The Australian brand Jellybean Bikes puts you in the hot seat with a marketing concept that allows you to choose the colors of every part of your bike -- even the chain! From minimalist to over-the-top designs, it's up to you to decide your dream bike.
The color choices are limited to black, white, blue, green pink, red, orange and silver. Put them all in the mix, and I spy a delicious sweet-toothed fiesta. Check out the Jellybean Bikes in the gallery above.
The color choices are limited to black, white, blue, green pink, red, orange and silver. Put them all in the mix, and I spy a delicious sweet-toothed fiesta. Check out the Jellybean Bikes in the gallery above.
Trend Themes
1. Customized Bicycles - The trend of customizable bicycles allows consumers to create their dream bike by selecting their desired colors for every part of the bike, creating a unique and personalized experience.
2. Personalization - The trend of personalization extends beyond just bikes, as consumers are increasingly seeking customized products in various industries like fashion, home decor, and electronics.
3. User-driven Marketing - The Jellybean Bikes marketing concept taps into the trend of user-driven marketing by allowing customers to actively participate in the design process, creating a sense of ownership and loyalty.
Industry Implications
1. Bicycle Manufacturing - The customized bicycle trend presents an opportunity for the bicycle manufacturing industry to offer more options and personalization to cater to individual tastes and preferences.
2. Fashion - The personalization trend can be leveraged by the fashion industry to offer customizable clothing and accessories, allowing consumers to express their unique style.
3. Home Decor - The demand for personalized products opens up opportunities for the home decor industry to provide customizable furniture, decor items, and accessories to suit individual home aesthetics.
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