The #JeepStacheContest Rewards Those with Movember 'Staches
Katherine Pendrill — November 2, 2016 — Marketing
References: jeep & prnewswire
In honor of Movember, Jeep is encouraging consumers to "Grow a Mo, Show a Mo" for its #JeepStacheContest. The contest will help to support the work of the Movember Foundation and its effort to raise funds and awareness for men's health.
The #JeepStacheContest is a social media campaign that is taking place between November 1st and 30th. During this time, consumers are encouraged to post a picture of their Movember 'stache to Twitter or Instagram with the hashtag #JeepStacheContest. For every #JeepStache photo posted, Jeep will donate a dollar to the Movember Foundation. In turn, fans will also be entered to will a new 2017 Jeep Renegade as recognition of their efforts to raise awareness for men's health.
The new Jeep promotion demonstrates how brands can team up with charitable organizations to creatively engage with consumers about important issues.
The #JeepStacheContest is a social media campaign that is taking place between November 1st and 30th. During this time, consumers are encouraged to post a picture of their Movember 'stache to Twitter or Instagram with the hashtag #JeepStacheContest. For every #JeepStache photo posted, Jeep will donate a dollar to the Movember Foundation. In turn, fans will also be entered to will a new 2017 Jeep Renegade as recognition of their efforts to raise awareness for men's health.
The new Jeep promotion demonstrates how brands can team up with charitable organizations to creatively engage with consumers about important issues.
Trend Themes
1. Charitable Social Media Campaigns - Brands can partner with charitable organizations to engage with consumers in creative ways for social awareness.
2. Movember Fundraising - More brands can create Movember fundraising campaigns to raise awareness and support for men's health.
3. Cause-driven Social Media Contests - Contests with a social cause can incentivize social media users to participate and spread awareness of important issues.
Industry Implications
1. Automotive Industry - Automotive companies can utilize social media and cause-driven campaigns to connect with consumers and raise awareness for social issues.
2. Nonprofit Sector - Nonprofit organizations can partner with brands to fundraise and increase awareness for their cause through social media contests.
3. Social Media Marketing Industry - Marketers can create and manage cause-driven social media campaigns for brands and companies to connect with audiences and build brand reputation.
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