The Jeep Capture the Wild Campaign is Imaginatively Adventurous
Meghan Young — March 7, 2012 — Autos
References: publicis & ibelieveinadv
The Jeep Capture the Wild ad campaign creatively uses one of the vehicle's defining features to illustrate the tag line. It turns the grill into a prison of sorts, thus 'capturing the wild' in an imaginative manner rather than a real one. Since Jeeps are known for their 4-wheel-drive capabilities, which allows them to traverse various terrains easily, this is an appropriate statement to make.
Created by Publicis, an ad agency based in Montreal, Canada, the Jeep Capture the Wild ad campaign shows three different landscapes through the slits of the vehicle's grill: a forest, desert and mountain range. Art directed by Bogdan Truta, the Jeep Capture the Wild ad campaign features photos from Getty Images with illustrations by Bogdan Truta.
Created by Publicis, an ad agency based in Montreal, Canada, the Jeep Capture the Wild ad campaign shows three different landscapes through the slits of the vehicle's grill: a forest, desert and mountain range. Art directed by Bogdan Truta, the Jeep Capture the Wild ad campaign features photos from Getty Images with illustrations by Bogdan Truta.
Trend Themes
1. Imaginative Advertising Campaigns - Ad agencies can create imaginative ad campaigns that make use of defining features/features unique to products/brands.
2. Innovative Marketing Strategies - Brands can tap into the creativity of ad agencies to devise innovative marketing strategies that showcase their products/brands in unique ways.
3. Visual Storytelling in Advertising - Ad agencies can leverage the power of visual storytelling to create impactful campaigns that resonate with the audience.
Industry Implications
1. Automotive Industry - Automotive brands can explore innovative ways of showcasing their products and highlighting unique features through creative ad campaigns.
2. Advertising Industry - Ad agencies can innovate in their approach to creating ad campaigns and marketing strategies that help brands stand out from the competition.
3. Photography Industry - Professional photographers and stock photo providers can partner with ad agencies to provide high-quality images that can be used in creative ad campaigns.
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