Jason Hackenwerth's Captivating Balloons
Cowbag — October 7, 2008 — Art & Design
References: jasonhackenwerth
Incredible. Jason Hackenwerth’s material of choice for his sculptures is balloons. Hundreds and hundreds of balloons.
He blows them up and and strings them together in unusual forms to create sculptural pieces of animals, insects or aliens.
Quirky, playful and colourful, like all balloons they slowly deflate over time which add another dimension to these pieces.
Implications - Balloon animals, once the realm of sideshow clowns and entertainers at kids' parties, found new life amid the recession as consumers looked for ways to cheer up. Savvy artists took advantage of this need for happiness and reinvented classic forms of kids' entertainment for adults; in this example, hundreds of balloons were turned into gigantic art installations.
He blows them up and and strings them together in unusual forms to create sculptural pieces of animals, insects or aliens.
Quirky, playful and colourful, like all balloons they slowly deflate over time which add another dimension to these pieces.
Implications - Balloon animals, once the realm of sideshow clowns and entertainers at kids' parties, found new life amid the recession as consumers looked for ways to cheer up. Savvy artists took advantage of this need for happiness and reinvented classic forms of kids' entertainment for adults; in this example, hundreds of balloons were turned into gigantic art installations.
Trend Themes
1. Balloon Art - The trend of using balloons as a medium for art is disrupting the traditional art world and creating new opportunities for artists to innovate.
2. Playful Sculptures - The trend of creating quirky, colourful and playful sculptures is disrupting the traditional art world and creating new opportunities for artists to connect with a wider audience.
3. Art as Entertainment - The trend of turning classic forms of kids' entertainment into art installations for adults is disrupting the traditional art world and creating new opportunities for artists to explore audience engagement.
Industry Implications
1. Art and Design - The art and design industry has seen a disruption with the rise of unconventional art forms that engage audiences in new ways and create unique branding opportunities for businesses.
2. Event Planning and Decor - The event planning and decor industry has seen a disruption with the rising trend of balloon art installations, creating new opportunities for event planners to wow clients with creative and playful decor.
3. Entertainment and Media - The entertainment and media industry has seen a disruption with the rise of art installations that blend traditional forms of entertainment with art, creating new opportunities for companies to engage audiences in unique and memorable ways.
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