The North Face's Japanese Collection Features an Editorial Campaign
Riley von Niessen — October 20, 2016 — Fashion
'UNLIMITED' is the title of The North Face's exclusive Japanese collection of outerwear -- which blends versatile and minimalist styles with functional components that'll withstand the elements.
In order to make this clear, the company created a commercial to go along with the apparel, where it depicts men and women going about their days. To begin, it starts off with a man who's sitting in a cafe, who's stylish jacket is zoomed in on to note its elegant features. The camera then turns to a professional-looking woman who's also dressed in The North Face's Japanese collection.
Next, it pans to a selection of other subjects, who wear the clothing while they wander the street's markets, explore the outdoors and much more -- working to instill the idea that UNLIMITED can be easily integrated into one's wardrobe for just about any occasion.
In order to make this clear, the company created a commercial to go along with the apparel, where it depicts men and women going about their days. To begin, it starts off with a man who's sitting in a cafe, who's stylish jacket is zoomed in on to note its elegant features. The camera then turns to a professional-looking woman who's also dressed in The North Face's Japanese collection.
Next, it pans to a selection of other subjects, who wear the clothing while they wander the street's markets, explore the outdoors and much more -- working to instill the idea that UNLIMITED can be easily integrated into one's wardrobe for just about any occasion.
Trend Themes
1. Versatile and Minimalist Styles - Disruptive innovation opportunity: Develop a line of versatile and minimalist styles that cater to consumers' desire for functional and adaptable clothing.
2. Functional Components - Disruptive innovation opportunity: Integrate innovative and functional components into outerwear designs to enhance the durability and performance of the garments.
3. Seamless Wardrobe Integration - Disruptive innovation opportunity: Create clothing collections that seamlessly integrate with consumers' existing wardrobes, allowing for versatile styling options.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Apply the concept of versatile and minimalist styles to various fashion segments, such as athleisure or workwear.
2. Outdoor Gear - Disruptive innovation opportunity: Incorporate functional components into outdoor gear that enhance performance and durability, catering to the needs of outdoor enthusiasts.
3. Retail - Disruptive innovation opportunity: Embrace the idea of seamless wardrobe integration by offering curated clothing collections that can be easily mixed and matched, providing convenience to customers.
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