ASICS Unveils the Japan Collection of Running Shoes
References: asics & highsnobiety
ASICS introduces its new Japan collection made up of three running shoe models in total -- this features the Metarun SPS, the GEL-Kayano 25, and the GEL-Kinsei. Every design boasts a construction of luxe leather materials, serving to those who prefer to wear the footwear casually.
The traditional iterations of the sneakers are more performance-driven but the new construction elevates the design in a more casual approach. The KEL-Kinsei and the GEL-Kayano 25 sneakers are complete in a Kobe leather for a supple finish -- it is offered in a navy blue hue. The Kayano 25 is also available in navy blue with contrasting branding accents, sitting on a soft cushioning system and a FlyteFoam midsole foundation. The Metarun SPS is made from Japanese white leather with gold and red detailing.
Image Credit: ASICS
The traditional iterations of the sneakers are more performance-driven but the new construction elevates the design in a more casual approach. The KEL-Kinsei and the GEL-Kayano 25 sneakers are complete in a Kobe leather for a supple finish -- it is offered in a navy blue hue. The Kayano 25 is also available in navy blue with contrasting branding accents, sitting on a soft cushioning system and a FlyteFoam midsole foundation. The Metarun SPS is made from Japanese white leather with gold and red detailing.
Image Credit: ASICS
Trend Themes
1. Luxe Leather Materials - Opportunity for luxury brands to incorporate high-end materials in their product designs.
2. Casual Approach - Opportunity for performance-driven brands to expand into the casual footwear market.
3. Traditional Iterations - Opportunity for heritage brands to modernize their classic designs with new materials and construction techniques.
Industry Implications
1. Footwear - The footwear industry can explore innovative ways to incorporate luxe leather materials into their products.
2. Luxury Brands - Luxury brands can leverage the casual approach trend to create high-end sneakers with a more relaxed aesthetic.
3. Athletic Brands - Athletic brands can tap into the traditional iterations trend by updating their performance shoes with new materials and design elements.
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