ASICS Unveils a New Colorway Palette of the GEL-Kayano 14s
References: asics & highsnobiety
ASICS introduces a new tonal iteration of the classic GEL-Kayano 14 sneaker model just in time for the warmer seasons upon us. The silhouette remains the same and the palette blends the tones of blue, turquoise, and silver on top of a navy blue tonal base foundation.
It boasts a breathable design language with the mesh base before it is overlaid with colors on top. The laces are navy blue as well for a deep tone and the aforementioned tones can be seen detailing the rest of the shoes. It sits on top of a white and silver midsole and outsole base foundation to round it all out. It is now available to shop online.
Image Credit: ASICS
It boasts a breathable design language with the mesh base before it is overlaid with colors on top. The laces are navy blue as well for a deep tone and the aforementioned tones can be seen detailing the rest of the shoes. It sits on top of a white and silver midsole and outsole base foundation to round it all out. It is now available to shop online.
Image Credit: ASICS
Trend Themes
1. Metallic Sneaker Trend - As more fashion brands release metallic-toned sneakers, there is an opportunity for materials innovation and new design aesthetics to appeal to fashion-conscious consumers.
2. Breathable and Lightweight Design Trend - As breathable design becomes increasingly important to consumers, there is an opportunity for innovation in materials and manufacturing to appeal to athletes and outdoor enthusiasts.
3. Tonal Colorway Trend - As tonal colorway becomes increasingly popular, brands can explore new colors and combinations to appeal to consumers seeking a cohesive aesthetic.
Industry Implications
1. Athletic Footwear Industry - With the increasing appeal of breathable design and tonal colorways, companies in the athletic footwear industry can explore opportunities to innovate in materials and manufacturing to keep up with demand.
2. Fashion Industry - With the rise of metallic sneakers in fashion, there is an opportunity for fashion industry players to collaborate with athletic brands or explore metal-inspired design for everyday wear.
3. Materials Manufacturing Industry - As innovation in materials is necessary to sustain demand for breathable and tonal colorway athletic sneakers, the materials manufacturing industry can explore new materials, production methods, and recycling techniques.
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