ASICS Introduces a New Gel Katano 14 Sneaker Model
References: highsnobiety & highsnobiety
ASICS unveils its latest colorway palette of the iconic Gel Kayano 14 sneaker model which is a retro running shoe defined by its metallic tones. The shoes are made with silver paneling throughout, covering the sporty mesh base foundation which allows for seamless breathability.
The technical shoes are made for outdoor purposes and it is made in collaboration with outdoor clothing imprint P.Andrade. The shoes are entirely weatherproof and the brand promises that it aligns with its motto. On the website, it reads "P. Andrade presents an avant-garde Japanese style combined with looks suitable for walks in the rainforest, dyed with tailoring details and contrasted with technical touches to bring you into the street environment.”
Image Credit: ASICS
The technical shoes are made for outdoor purposes and it is made in collaboration with outdoor clothing imprint P.Andrade. The shoes are entirely weatherproof and the brand promises that it aligns with its motto. On the website, it reads "P. Andrade presents an avant-garde Japanese style combined with looks suitable for walks in the rainforest, dyed with tailoring details and contrasted with technical touches to bring you into the street environment.”
Image Credit: ASICS
Trend Themes
1. Metallic Color-blocking - Incorporating distinct metallic tones into sneaker designs offers a fresh take on retro aesthetics, appealing to fashion-forward consumers.
2. Weatherproof Performance Footwear - Weatherproof features are becoming essential in tech sneakers, catering to consumers looking for practicality and style in diverse outdoor conditions.
3. Collaborative Fashion-tech Designs - The collaboration between tech footwear brands and outdoor clothing imprints introduces unique, hybrid styles that combine functionality with avant-garde fashion.
Industry Implications
1. Athletic Footwear - Innovative designs like metallic color-blocking and weatherproof elements are setting new trends in the athletic footwear market.
2. Outdoor Apparel - Brands collaborating across tech footwear and outdoor clothing create opportunities for versatile, high-performance gear that appeals to a broader audience.
3. Fashion-tech - The blending of advanced sneaker technology with avant-garde fashion motifs signals growth in the fashion-tech industry, attracting style-savvy consumers.
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