Janice Ducate eBay Ad Campaign Uses Monopoly & Scrabble Cues
Marissa Brassfield — February 13, 2010 — Marketing
References: janiceducate & behance.net
This Janice Ducate eBay ad campaign takes cues from classic board games to entice entrepreneurs to head to eBay and get their businesses going. With posters that depict Chance cards, Scrabble pieces and even a rousing game of Hungry Hungry Hippos, the Janice Ducate eBay ad campaign shows that entrepreneurship can be fun.
See more posters from the Janice Ducate eBay ad campaign above, and keep clicking for other features that focus on classic games.
See more posters from the Janice Ducate eBay ad campaign above, and keep clicking for other features that focus on classic games.
Trend Themes
1. Gamification - Using elements of classic board games in ad campaigns can engage and motivate entrepreneurs.
2. Nostalgia Marketing - Utilizing familiar board game imagery appeals to a sense of nostalgia and can create a connection with the target audience.
3. Creative Advertising - Incorporating unconventional visuals and concepts in ad campaigns can capture attention and differentiate brands.
Industry Implications
1. E-commerce - Implementing gamification strategies in the e-commerce industry can enhance user engagement and boost sales.
2. Marketing and Advertising - Nostalgia marketing can be effective in various marketing and advertising campaigns, creating emotional connections with consumers.
3. Toy and Game - Creative advertising techniques can be utilized in the toy and game industry to appeal to target audiences and increase sales.
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