'Jane Motorcycles' Sells Parlor Coffee Alongside Bikes and Gear
Katherine Pendrill — January 13, 2017 — Lifestyle
References: janemotorcycles & racked
For coffee-loving adrenaline junkies, the Brooklyn-based coffee shop brand Parlor Coffee is now available at 'Jane Motorcycles.' While the idea of sipping espresso in a bike shop may sound unusual, this unique retail concept demonstrates the growing demand for hybrid boutiques.
Jane Motorcycles is a Brooklyn motorcycle shop opened by Adam Kallen and Alexander DiMattio. The shop combines each man's love of motorcycles with their love of fine coffee by integrating both into a single retail outlet. The result is a bright and airy shop that features a sleek coffee bar serving up Parlor Coffee on one side and walls of bikes and motorcycle gear on the other side.
By combining a bike shop with gourmet coffee, Kallen and DiMattio have turned their store into a community hub rather than just a simple retail space.
Jane Motorcycles is a Brooklyn motorcycle shop opened by Adam Kallen and Alexander DiMattio. The shop combines each man's love of motorcycles with their love of fine coffee by integrating both into a single retail outlet. The result is a bright and airy shop that features a sleek coffee bar serving up Parlor Coffee on one side and walls of bikes and motorcycle gear on the other side.
By combining a bike shop with gourmet coffee, Kallen and DiMattio have turned their store into a community hub rather than just a simple retail space.
Trend Themes
1. Hybrid Retail Spaces - The demand for hybrid boutiques shows potential for retail spaces that combine seemingly disparate products or services to enhance customer experience.
2. Community-focused Retail - Creating retail spaces that encourage community engagement and connection can be a disruptive innovation opportunity for businesses in various industries.
3. Experience-driven Retail - Blending experiential components such as coffee shops with retail spaces can increase customer engagement and sales for businesses across industries.
Industry Implications
1. Retail Industry - Businesses in the retail industry can explore the potential of combining unrelated products or services to create experiential retail spaces that drive engagement and sales.
2. Food and Beverage Industry - Food and beverage businesses can explore partnerships with retailers to create hybrid retail spaces that offer unique experiences and drive traffic and sales.
3. Automotive Industry - Auto shops or dealerships can create hybrid retail spaces with complementary services, such as a coffee shop, to increase engagement and create a community hub for car enthusiasts.
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