These Jam Jars Feature Over-the-Top Labeling
Mishal Omar — September 19, 2016 — Pop Culture
References: bogdanpetcu & packagingoftheworld
It can be difficult to make fruit preserves stand out as unique products but this jam branding's flair for the dramatic does just that.
Called 'Memories on Bread,' the jam jars' labels were designed by Bogan Petcu, who created large quotes that make consumers look twice. The quotes are all designed in the same colors that their contents feature. With dramatic proclamations such as "the peach jam that was arrested for falsely impersonating the honey" and "the bear that stole the wild berries from a picnic" -- the labels use humor to stand out in a market that is overrun by similar condiments.
This jam branding is able to simply create a vision for the brand that leaves room to be expanded on in the future and does not require too much cost or effort.
Called 'Memories on Bread,' the jam jars' labels were designed by Bogan Petcu, who created large quotes that make consumers look twice. The quotes are all designed in the same colors that their contents feature. With dramatic proclamations such as "the peach jam that was arrested for falsely impersonating the honey" and "the bear that stole the wild berries from a picnic" -- the labels use humor to stand out in a market that is overrun by similar condiments.
This jam branding is able to simply create a vision for the brand that leaves room to be expanded on in the future and does not require too much cost or effort.
Trend Themes
1. Dramatic Branding - Branding products with dramatic flair and humor to stand out in a crowded market.
2. Color-coded Labeling - Using color-coded labels that match the contents of the jars.
3. Quirky Quotes in Branding - Using humorous or quirky quotes in product branding to set it apart from competitors.
Industry Implications
1. Food and Beverage Industry - Adding dramatic flair and humor to food product branding can disrupt the food and beverage industry.
2. Packaging Industry - Creating unique and eye-catching packaging can be a disruptive innovation opportunity for the packaging industry.
3. Marketing and Advertising Industry - Using humor and quirkiness in product branding can disrupt the traditional advertising methods used in the marketing industry.
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