The Flipz Ja-HACK-et Simplifies Summertime Snacking
Laura McQuarrie — June 17, 2019 — Marketing
References: Flipz & prnewswire
Flipz, a snack brand that's known for its chocolate-covered pretzels, wants to equip families with the Ja-HACK-et, which is touted as "the ultimate superpower accessory" for snacking during summer movie season. The Ja-HACK-et is made with six secret pockets for "hacking" snacktime and sneaking treats into the movies.
The jacket contains pockets that are large enough to stash a full bag of Flipz into the movies for sharing, plus other surprises like a family-friendly card game, wet wipes, a portable phone charger, a foldable beverage container and even its own inflatable neck pillow for the wearer.
Flipz is giving fans, movie lovers and families the chance to win the feature-packed, shareable snack-focused Ja-HACK-et this summer by entering a contest before the end of the month.
The jacket contains pockets that are large enough to stash a full bag of Flipz into the movies for sharing, plus other surprises like a family-friendly card game, wet wipes, a portable phone charger, a foldable beverage container and even its own inflatable neck pillow for the wearer.
Flipz is giving fans, movie lovers and families the chance to win the feature-packed, shareable snack-focused Ja-HACK-et this summer by entering a contest before the end of the month.
Trend Themes
1. Snack Hacking - The Ja-HACK-et offers an opportunity to disrupt the snacking industry by providing a convenient and discreet way to enjoy snacks in various settings.
2. Multipurpose Apparel - The Ja-HACK-et showcases the potential for multipurpose clothing, presenting an opportunity to innovate in the fashion industry by integrating functional features into everyday garments.
3. Experience Enhancement - The Ja-HACK-et highlights the demand for enhancing the overall customer experience, allowing businesses to create innovative products and services that cater to specific needs and lifestyle choices.
Industry Implications
1. Snack Food Industry - The Ja-HACK-et presents an opportunity for the snack food industry to develop packaging and apparel solutions that enhance convenience and portability for consumers.
2. Fashion Industry - The Ja-HACK-et demonstrates the potential for the fashion industry to integrate functional features into clothing, opening avenues for disruptive innovation and new product lines.
3. Entertainment Industry - The Ja-HACK-et showcases an opportunity for the entertainment industry to create specialized experiences and merchandise that enhance moviegoers' enjoyment and convenience.
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