Jack Link's Created Jargo Shorts to Celebrate National Park Week
Laura McQuarrie — April 19, 2023 — Fashion
References: deleciousfood
In celebration of National Park Week, Jack Link's is introducing Jargo Shorts so that hikers have more than enough pockets, and snacks, to take on the trails.
Cargo shorts, a staple of 90s fashion, are making a comeback with the rise in "gorpcore," a style focused on utilitarian, functional, outdoors-inspired gear. Gorp, the colloquial term for trail mix (Good Ol’ Raisins and Peanuts,) is being remixed by the brand, as Jack Link's proposes the addition of jerky to gorp.
The Jargo (jerkified cargo) Shorts are outfitted with 20 pockets that are perfectly shaped to hold slim, protein-packed meat snacks while adventuring in the wilderness. A super-limited run of Jargo Shorts will be available to purchase on the Jack Link's website.
Cargo shorts, a staple of 90s fashion, are making a comeback with the rise in "gorpcore," a style focused on utilitarian, functional, outdoors-inspired gear. Gorp, the colloquial term for trail mix (Good Ol’ Raisins and Peanuts,) is being remixed by the brand, as Jack Link's proposes the addition of jerky to gorp.
The Jargo (jerkified cargo) Shorts are outfitted with 20 pockets that are perfectly shaped to hold slim, protein-packed meat snacks while adventuring in the wilderness. A super-limited run of Jargo Shorts will be available to purchase on the Jack Link's website.
Trend Themes
1. Gorpcore Fashion - Fashion that emphasizes utilitarian, functional, outdoors-inspired gear creates a disruptive innovation opportunity for brands to introduce products that appeal to a younger demographic and align with the trend.
2. Multi-pocket Apparel - The rise in outdoor activities and the need to carry multiple items creates an opportunity for brands to introduce multi-pocket apparel options that allow individuals to carry items with ease.
3. Food Remixing - As consumers look for new and exciting ways to enjoy their favourite foods, there is a disruptive innovation opportunity for brands to remix products, creating mainstream versions of previously niche items such as jerkified gorp.
Industry Implications
1. Apparel Industry - The apparel industry can benefit from the trend towards multi-pocket clothing with the introduction of innovative designs that allow individuals to carry multiple items effortlessly.
2. Outdoor Recreation Industry - The outdoor recreation industry can benefit from the gorpcore fashion trend as it creates an opportunity for brands to design utilitarian and functional gear that appeals to a younger demographic.
3. Food Industry - The food industry can benefit from the trend of remixing products by creating innovative combinations of different products, allowing consumers to enjoy their favourite foods in new and exciting ways.
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