Periscope Teamed Up with Izzy’s Ice Cream on 'Love Potion No. 921'
Laura McQuarrie — July 23, 2018 — Lifestyle
As part of a complete brand refresh, independent creative agency Periscope teamed up with Izzy’s Ice Cream to launch a brand-inspired ice cream by the name of Love Potion No. 921. The name of the ice cream pays tribute to the agency's headquarters, stationed at 921 Washington Ave. S. in Minneapolis.
The branded ice cream boasts a combination of blood orange, pomegranate and ginger and reflects the brand's mission to Do Things People Love, as well as the fact that the ingredients are grown in China and India, where Periscope has global offices. The brand-themed ice cream also helps to introduce the brand's new color scheme.
For National Ice Cream Day this year, Izzy’s Ice Cream served the special Love Potion No. 921 it created in collaboration with Periscope.
The branded ice cream boasts a combination of blood orange, pomegranate and ginger and reflects the brand's mission to Do Things People Love, as well as the fact that the ingredients are grown in China and India, where Periscope has global offices. The brand-themed ice cream also helps to introduce the brand's new color scheme.
For National Ice Cream Day this year, Izzy’s Ice Cream served the special Love Potion No. 921 it created in collaboration with Periscope.
Trend Themes
1. Branded Food Collaborations - Opportunity for businesses to partner with food brands to create unique and brand-inspired food products.
2. Location-inspired Product Naming - Using a brand's physical address as inspiration for product names, creating a sense of connection and local identity.
3. Global Ingredient Sourcing - Businesses can source ingredients from different parts of the world to add uniqueness and global appeal to their products.
Industry Implications
1. Advertising - Insight for advertising agencies to explore collaborations with food brands to create unique products that reflect their brand identity.
2. Food and Beverage - Opportunity for food and beverage companies to explore partnerships with creative agencies to create branded food products and expand their product offerings.
3. Marketing and Branding - Ideas for marketing and branding professionals to utilize location-inspired product naming to create a strong sense of identity and connection with consumers.
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