Follow the Lives of Cute Cats with the Itty Bitty Kitty Committee
Leslie Chen — August 26, 2011 — Lifestyle
References: theittybittykittycommittee & blog.urbanoutfitters
The Itty Bitty Kitty Committee is a blog dedicated to the lives of extremely adorable felines. If you live in the Seattle/Tacoma area and are looking to adopt a kitten, this place has you covered.
Not only does the Itty Bitty Kitty Committee offer adoption services, it follows the fostered cats after they've found a home. Even if you're not looking to adopt one anytime soon, the blog can productively waste a few hours with cute photos of kittens.
Check it out yourself to see what you could be taking home today.
Implications - Consumers are looking for causes that will help society in some way. Completing a task while providing some sort of aid makes an item more attractive than ones which only focus on function. Integrating practicality with the ability to help could increase a company's level of profit.
Not only does the Itty Bitty Kitty Committee offer adoption services, it follows the fostered cats after they've found a home. Even if you're not looking to adopt one anytime soon, the blog can productively waste a few hours with cute photos of kittens.
Check it out yourself to see what you could be taking home today.
Implications - Consumers are looking for causes that will help society in some way. Completing a task while providing some sort of aid makes an item more attractive than ones which only focus on function. Integrating practicality with the ability to help could increase a company's level of profit.
Trend Themes
1. Feline-focused Social Media - There is an opportunity to create a social media platform that is specifically for cat lovers, including adoption resources and following the lives of rescued felines.
2. Virtual Kitten Adoption - Developing a virtual platform for kitten adoption could disrupt the traditional adoption process by allowing individuals to interact with and adopt cats from the comfort of their own home.
3. Kitten Foster Programs - The success of the Itty Bitty Kitty Committee demonstrates that foster programs for rescue kittens can be profitable and appealing to consumers looking to help a good cause.
Industry Implications
1. Pet Adoption - Innovative pet adoption agencies could leverage social media and virtual technology to enhance the adoption experience and increase adoption rates.
2. Social Media - The popularity of the Itty Bitty Kitty Committee's blog suggests that there is demand for more cat-focused social media and online communities.
3. Non-profit - Non-profit organizations focused on animal rescue and welfare can benefit from developing successful marketing and adoption campaigns like the Itty Bitty Kitty Committee.
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