S.Pellegrino's 'Itineraries of Taste' is a Dining Series in London
Rebecca Byers — August 1, 2017 — Lifestyle
References: eventmagazine
Sparkling water brand S.Pellegrino recently activated in London with an immersive dining experienced entitled 'Itineraries of Taste.' Taking place each Tuesday between July 18 and August 8 on Harvey Nichols' Fifth Floor Terrace, the event series invites diners to enjoy a four course menu created by acclaimed chefs, with San Pellegrino cocktails available for order as well.
Each of the four 'Itineraries of Taste' events will feature a menu curated by a different celebrated chef. The sparkling water brand dining series launched on July 18 with chef Claude Bosi, and was followed by a rustic menu designed by chef Chris Denney. The August 1 menu will be curated by chef Lee Westcott, while chef Marianne Lamb will close off the series on August 8.
Each of the four 'Itineraries of Taste' events will feature a menu curated by a different celebrated chef. The sparkling water brand dining series launched on July 18 with chef Claude Bosi, and was followed by a rustic menu designed by chef Chris Denney. The August 1 menu will be curated by chef Lee Westcott, while chef Marianne Lamb will close off the series on August 8.
Trend Themes
1. Immersive Dining Experiences - The S.Pellegrino 'Itineraries of Taste' dining series showcases the growing trend of immersive dining experiences, creating opportunities for restaurants and chefs to create unique and memorable dining events.
2. Curated Menus by Acclaimed Chefs - The 'Itineraries of Taste' event series highlights the trend of partnering with esteemed chefs to create curated menus, presenting an opportunity for chefs and food brands to collaborate and showcase their expertise.
3. Premium Sparkling Water Cocktails - The availability of San Pellegrino cocktails during the dining events reflects the trend of premium sparkling water being used as a base for creative and sophisticated cocktails, providing opportunities for bars and mixologists to incorporate premium sparkling water in their beverage offerings.
Industry Implications
1. Restaurants - Restaurants can capitalize on the trend of immersive dining experiences by creating unique and interactive events that engage diners and enhance the overall dining experience.
2. Chefs/culinary Services - Esteemed chefs and culinary professionals can take advantage of the trend of curated menus by collaborating with brands or hosting their own dining events, showcasing their culinary skills and creating unique dining experiences.
3. Beverage/alcohol Industry - The trend of using premium sparkling water as a base for cocktails presents an opportunity for bars, mixologists, and beverage brands to incorporate high-quality sparkling water into their cocktail creations, offering customers a sophisticated and refreshing drinking experience.
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