Fabrizia’s Italian Margarita is Free From Added Colors and Flavors
Laura McQuarrie — April 14, 2018 — Lifestyle
References: fabriziaspirits & bevindustry
Fabrizia Spirits recently launched a ready-to-serve canned version of its Italian Margarita that is all-natural, as well as free from any added colors, flavors and preservatives.
The canned cocktail product from Fabrizia Spirits is made with premium tequila and the brand's popular Fabrizia Limoncello, which features Sicilian lemons.
The globally inspired ready-to-drink cocktail is conveniently sold in packs of six, appealing to the Millennial consumer who is looking for a quick and easy beverage option to share during an occasion. The new and refreshing canned margarita cocktail also has the potential to appeal to some consumers as a sophisticated take on the classic summer lemonade with an adult twist thanks to a splash of alcohol.
The canned cocktail product from Fabrizia Spirits is made with premium tequila and the brand's popular Fabrizia Limoncello, which features Sicilian lemons.
The globally inspired ready-to-drink cocktail is conveniently sold in packs of six, appealing to the Millennial consumer who is looking for a quick and easy beverage option to share during an occasion. The new and refreshing canned margarita cocktail also has the potential to appeal to some consumers as a sophisticated take on the classic summer lemonade with an adult twist thanks to a splash of alcohol.
Trend Themes
1. All-natural Canned Cocktails - The trend of canned cocktails made with all-natural ingredients is disrupting the traditional bottled cocktail industry.
2. Convenient Ready-to-drink Cocktails - The trend of ready-to-drink canned cocktails is opening up opportunities for easy, on-the-go beverage options for busy consumers.
3. Sophisticated Adult Lemonade - The trend of creating cocktails inspired by traditional summer beverages, like lemonade, is shaking up the classic cocktail space.
Industry Implications
1. Beverage Industry - The beverage industry can innovate by creating canned cocktails with all-natural and premium ingredients, appealing to health-conscious and eco-friendly consumers.
2. Alcohol Industry - The alcohol industry can tap into the growing market of ready-to-drink canned cocktails by offering a variety of options and flavors, meeting the demand of busy and adventurous consumers.
3. Event Planning Industry - The event planning industry can incorporate all-natural canned cocktails as a trendy and easy beverage option for guests, satisfying the desire for convenience and sophistication.
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