These High-End Whiskies are Brewed by Italian Distillers
Katherine Pendrill — January 13, 2016 — Lifestyle
A group of Italian distillers is producing single malt whiskies that are sure to appeal to serious whiskey connoisseurs. Although Italy is well known for its wine industry, the country is less famous for its spirits. However, now the Puni Distillery may be changing Italy's reputation with its phenomenal single malt whiskies.
Puni Italian Malt Whiskey is brewed in South Tyrol, which sits at the foot of the Italian alps. Although the Italian distillers who produce the spirit have not been making whiskey for very long, they have already managed to produce the country's first single malt whiskey. There are two expressions of the whiskey: Puni Nova and Puni Alba. The former was matured in American bourbon barrels and then finished in European oak casks, while the later was matured in Marsala dessert wine casks and finished in Islay casks.
The result is two complex single malt whiskies with a distinct Italian flare.
Puni Italian Malt Whiskey is brewed in South Tyrol, which sits at the foot of the Italian alps. Although the Italian distillers who produce the spirit have not been making whiskey for very long, they have already managed to produce the country's first single malt whiskey. There are two expressions of the whiskey: Puni Nova and Puni Alba. The former was matured in American bourbon barrels and then finished in European oak casks, while the later was matured in Marsala dessert wine casks and finished in Islay casks.
The result is two complex single malt whiskies with a distinct Italian flare.
Trend Themes
1. High-end Single Malt Whiskies - The trend of producing high-end, complex single malt whiskies is on the rise and presents an opportunity for innovation and differentiation in the spirits industry.
2. Regional Flare in Liquor Production - The trend of introducing regional ingredients and processes to liquor production presents an opportunity for distillers to differentiate their products and appeal to consumers' interest in unique and authentic experiences.
3. Emerging Players in Established Industries - The trend of emerging players, such as Puni Distillery, in established industries presents an opportunity to disrupt the market and create new market niches for growth.
Industry Implications
1. Spirits Industry - The spirits industry presents an opportunity for innovation and differentiation through the production of high-end, complex single malt whiskies and other unique liquor offerings.
2. Regional Food and Beverage Industry - The regional food and beverage industry presents an opportunity for distillers to utilize unique ingredients and processes to create unique and authentic products that appeal to consumers' interest in regional cuisine.
3. Travel and Tourism Industry - The travel and tourism industry presents an opportunity for distillers to create unique and authentic destination experiences that showcase regional spirits and foods, and appeal to tourists' interest in unique and authentic cultural experiences.
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