Microsoft's 'Don't Get Stuck in the IT Past' is Retro
Josh Mears — January 30, 2012 — Pop Culture
References: vm-limited & enter.oneclub.org
Window’s 'Don't Get Stuck in the IT Past' commercial travels back in time to the 70s. Riddled with handlebar mustaches and powder blue suits, the television entices people to stay away from outdated IT and get private cloud solutions from the trusted brand of Microsoft. Cloud computing services allow users to hold and store data safely and securely in cyberspace.
The spot features a severely dated salesman trying to connect with consumers when clearly he is stuck in the “IT past." The man in the ad has all of the class and the charm of a used car salesman, but all the charm in the world doesn't make him cutting edge and up-to-date.
The spot features a severely dated salesman trying to connect with consumers when clearly he is stuck in the “IT past." The man in the ad has all of the class and the charm of a used car salesman, but all the charm in the world doesn't make him cutting edge and up-to-date.
Trend Themes
1. 70s-mocking Tech Commercials - Disruptive innovation opportunity: Creating retro-style commercials that highlight the benefits of modern technology and urge consumers to upgrade.
Industry Implications
1. Cloud Computing Services - Disruptive innovation opportunity: Developing innovative private cloud solutions that offer enhanced security and data storage capabilities.
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