The Seamless Collection by Proof Sets a New Standard
Michael Hemsworth — January 15, 2022 — Fashion
References: huckberry & hiconsumption
Athleisure continues to be one of the most prominent topics in fashion for consumers of all genders, which is seeing brands continue to elevate products in this category as seen with options like the new Seamless Collection by Proof. The collection positions itself as a futuristic range of garments that are meant to easily be at home in the gym or at a social gathering. The collection consists of three styles including the Seamless Jogger, the Seamless Pullover Hoodie and the Seamless Quarter Zip.
The Seamless Collection by Proof is available now starting at $118 per piece, and is constructed using a soft knit fabric with a blend of nylon, rayon, polyester, viscose and spandex in the mix to offer technical capabilities.
The Seamless Collection by Proof is available now starting at $118 per piece, and is constructed using a soft knit fabric with a blend of nylon, rayon, polyester, viscose and spandex in the mix to offer technical capabilities.
Trend Themes
1. Futuristic Activewear - Brands can create and market more cutting-edge activewear garments with tech capabilities similar to those in Proof's Seamless Collection.
2. Athleisure Fashion - Brands can continue to explore and upgrade products in the athleisure category to cater to consumers across all genders.
3. Seamless Activewear - The production of seamless activewear like Proof’s Seamless Collection can lead to a new standard of comfort and functionality in the garment industry.
Industry Implications
1. Fashion and Apparel - The Fashion and Apparel industry can capitalize on the high demand for athleisure and invest in creating technologically advanced and seamless activewear products that cater to consumers across all genders.
2. Fitness and Sports - The Fitness and Sports industry can partner with fashion brands to promote functional and trendy activewear products that help them stay ahead of the competition in terms of market share.
3. Textile Manufacturing - The Textile Manufacturing industry can innovate and produce new seamless fabrics that can find use in producing functional and comfortable activewear garments like those in Proof's Seamless Collection.
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