What Looks Like a Hearing Test is Really a DTS Sound-Sponsored Prank
Andrew Sztein — March 1, 2013 — Unique
These new headphones from the sound experts at DTS sound so realistic that they're able to fool people into thinking they're being attacked by an invisible dog. Like most pranks, the funniest ones are the ones where somebody ends up fearing for their life just before they realize they've been had.
The setup for the invisible dog prank is pretty straightforward and simple. The suckers -- I mean subjects -- are placed in a room under the guise of a hearing test. The subjects are given a bunch of tones running from left to right, high to low, until they're startled by the sound of an angry dog coming right behind them. The DTS headphones are so realistic-sounding that every subject jumps up and looks behind them, only to see a merry prankster petting a big, fluffy cat named Purrfect.
That's one way to market your headphones!
The setup for the invisible dog prank is pretty straightforward and simple. The suckers -- I mean subjects -- are placed in a room under the guise of a hearing test. The subjects are given a bunch of tones running from left to right, high to low, until they're startled by the sound of an angry dog coming right behind them. The DTS headphones are so realistic-sounding that every subject jumps up and looks behind them, only to see a merry prankster petting a big, fluffy cat named Purrfect.
That's one way to market your headphones!
Trend Themes
1. Realistic Sound Technology - Opportunity for developing headphones or speakers with advanced sound technology that creates immersive and realistic audio experiences.
2. Prank Marketing - Opportunity to create innovative prank-based advertising campaigns that engage and entertain consumers while promoting a brand or product.
3. Interactive Experiences - Opportunity to design interactive experiences that surprise and delight participants, leaving a lasting impression and generating positive brand associations.
Industry Implications
1. Audio Technology - Innovative companies in the audio technology industry can capitalize on the demand for realistic sound experiences by developing cutting-edge headphones or speakers.
2. Marketing and Advertising - Creative agencies and marketing firms can leverage the popularity of prank-based marketing strategies to create memorable and captivating campaigns for their clients.
3. Entertainment and Events - Event organizers and entertainment companies can incorporate interactive experiences, such as prank-based activities, into their offerings to enhance customer engagement and entertainment value.
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