The Inversion House
Howard Wu — September 11, 2008 — Art & Design
References: artleaguehouston.org & artlies.org
This artful architecture can look either like a brilliant museum display or a run-down shack depending on your perspective.
Dan Havel and Dean Ruck of Art League Houston created this "Inversion" in 2005, out of two 1920s houses that were slated for demolition. Coincidentally, these houses served as classrooms for the Art League Houston.
Perhaps the most impressive attribute was that this was completed in a four-week period.
Implications - As consumers recover from economic uncertainty, they're turning to products that can distract them from their current financial predicament. This coping mechanism is sufficiently satiated with surrealistic artwork and abstract imagery because it offers its viewers a form of escape. Corporations looking to appeal to consumers, especially during the economic recession, may benefit from incorporating surrealistic design elements into their wares and services.
Dan Havel and Dean Ruck of Art League Houston created this "Inversion" in 2005, out of two 1920s houses that were slated for demolition. Coincidentally, these houses served as classrooms for the Art League Houston.
Perhaps the most impressive attribute was that this was completed in a four-week period.
Implications - As consumers recover from economic uncertainty, they're turning to products that can distract them from their current financial predicament. This coping mechanism is sufficiently satiated with surrealistic artwork and abstract imagery because it offers its viewers a form of escape. Corporations looking to appeal to consumers, especially during the economic recession, may benefit from incorporating surrealistic design elements into their wares and services.
Trend Themes
1. Surrealistic Artwork - Opportunity for corporations to incorporate surrealistic design elements into their products and services for consumer appeal.
2. Abstract Imagery - Potential for incorporating abstract imagery into products and services as a form of escapism and distraction for consumers during economic uncertainty.
3. Escape Products - Growing demand for products that offer an escape from financial predicaments, providing an opportunity for businesses to cater to this consumer need.
Industry Implications
1. Art & Design - Artists and designers have the opportunity to create surrealistic artwork and abstract imagery that can be integrated into various industries.
2. Consumer Goods - Corporations within the consumer goods industry can incorporate surrealistic design elements and abstract imagery into their products to attract consumers seeking escapism.
3. Hospitality & Entertainment - The hospitality and entertainment industries can explore offering escape products and experiences that incorporate surrealistic design elements and abstract imagery to engage consumers.
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