'Intrinsic' Leverages the Creative Skills of Kenyan Workers
Rebecca Byers — June 7, 2012 — Social Good
References: intrinsicstyles & roozt
Intrinsic is a for-profit company with a mission to enable "creative, holistic and sustainable business" in developing communities in Africa.
Providing a platform for artisans in African to showcase their creative skills, Intrinsic sells unique handmade laptop covers to be sold in the United States. The artisans are paid a fair wage, enabling them to provide for their families and rise above poverty.
Intrinsic currently employs over 70 workers in four different communities within Kenya, while their office is located in Huntington Beach, California. Their business strategy follows a four step plan: identify skills in a community, connect to the market, transform the community and repeat.
Contact Information
Intrinsic website
Intrinsic on Facebook
Intrinsic on Twitter
Providing a platform for artisans in African to showcase their creative skills, Intrinsic sells unique handmade laptop covers to be sold in the United States. The artisans are paid a fair wage, enabling them to provide for their families and rise above poverty.
Intrinsic currently employs over 70 workers in four different communities within Kenya, while their office is located in Huntington Beach, California. Their business strategy follows a four step plan: identify skills in a community, connect to the market, transform the community and repeat.
Contact Information
Intrinsic website
Intrinsic on Facebook
Intrinsic on Twitter
Trend Themes
1. Artisan-made Products - Opportunity for companies to support artisans in developing communities and offer unique handmade products.
2. Sustainable Business - Potential for businesses to focus on holistic and sustainable practices, benefiting both communities and the environment.
3. Fair Trade - Growing demand for ethically produced goods, providing opportunities for businesses to support fair wages and improve livelihoods.
Industry Implications
1. E-commerce - Opportunity for online retailers to showcase and sell artisan-made products to a global market.
2. Social Impact - Companies can leverage social impact initiatives and partnerships to support artisans in developing countries.
3. Fashion and Accessories - Fashion brands can incorporate artisan-made products into their collections, offering customers unique and socially responsible options.
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